Abstract:

The purpose of bit-products exchange is to obtain a certain amount of exchange value But some exchange scopes of bit-products have the characteristics of gift exchange in primitive society because the purpose of providers is not to obtain a general equivalent, but simply to want to meet the current demand for personal feelings, which is essentially different from commodity exchange In order to study the features of this kind of exchange form and the process of value exchange, the concept of non-commodity exchange of bit-products is defined in contrast to the other similar exchange forms And then the traders’ behavior in the non-commodity exchange is analyzed Moreover, based on the value analysis including the conditions of non-commodity exchange and the feature of exchange value, the extendible exchange value chain of the non-commodity exchange in the virtual communities is revealed

Key words: bit-products, non-commodity, exchange, exchange value