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2012, Vol. 14 No. 4 Published:30 August 2012

Smart City in Perspective of Innovation 20

SONG Gang1, 2，WU Lun1

2012, 14 (4): 1-8.

Abstract ( 1447 ) PDF (0 KB)( 293 )

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Smart City is the city morphology supported by the new generation of ICT in perspective of innovation 20 in a knowledge-based society Smart city requires not only the next generation of ICT like the Internet of Things and Cloud Computing, it also requires tools and methodologies like Wiki, SNS, Meta-synthesis, Fab Lab and Living Lab, to foster an ecosystem enabling innovation emergence Smart city is characterized by comprehensive perception, ubiquitous connectivity, pervasive intelligence, and people-centered sustainable innovation, which is featured by user innovation, mass innovation, open innovation, and collaborative innovation Smart city can shape the public value and create unique value for the city and for every citizen in the city The evolution of the city from traditional city, cyber city to smart city in the era of innovation 20 is analyzed in perspective of paradigm shift of innovation pattern The key features of smart city are proposed Practices of smart city around the world are introduced The case of smart city administration as the smart city initiative in Beijing is analyzed

Research on Opinion Dynamics Model for Online Review

WAN Yan，ZHANG Han

2012, 14 (4): 9-15.

Abstract ( 1562 ) PDF (0 KB)( 259 )

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Traditional opinion dynamics models focus on opinion evolution on grid or complex network However, grid and complex network cannot appropriately characterize the online review structure, which hinders research on opinion dynamics models in the fields such as e-business in which online review function plays an important role in online communication Hence, an opinion dynamics model for online review is developed based on traditional models and tested to identify its properties by MAS Besides, this model is also adjusted for research in Taobao and verified with actual data collected from Taobao Methodology to apply this model in e-business research is also discussed

Analysis of Creative Features of China’s Online Music

HOU Lin-qi, LIU Xiao-yong

2012, 14 (4): 16-20.

Abstract ( 1300 ) PDF (0 KB)( 237 )

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As a new form of music, online music is the combination of music and technology, which provides more possibilities and a good platform for musicians, and at the same time, is widely welcomed by the people of all ages Compared with traditional music, the musical form of online music is simple, its melody is smooth and steady, and its lyrics are often colloquial to achieve the catchy effect

College Students’ Cognitive Characteristics in the Current Information Receiving Mode

HUANG Man, DONG Mei-xiu

2012, 14 (4): 21-26.

Abstract ( 1759 ) PDF (0 KB)( 249 )

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The sharpest characteristic of informational society is that the tendency of information input out of control has brought pressure to the process of individual information processing This paper, based on the analysis of college students’ information surroundings under the current information receiving mode, focuses on the information oppression in the cognitive environment, and discussed the performance and significance of college students’ dependence and autonomy from the follow three aspects: the connection with outside world, the acquisition of knowledge, and the internalization of knowledge learning

Discussion on Real Name System Supervision of Internet Public Sphere
——Based on a Perfect Information Dynamic Game Model

CHEN Xi, LI Gang

2012, 14 (4): 27-33.

Abstract ( 1352 ) PDF (0 KB)( 241 )

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Whether the real name system can keep Internet public sphere clean and in order, is the bone of contention In this paper, we structured a there-stage perfect information dynamic game model to discuss the measures of ordering Internet public sphere, through analyzing the equilibrium solution of the game model under different condition Moreover, this paper discussed the role and effect of real name policy on Internet public sphere supervision Main conclusions are that, we could keep the Internet public sphere in order by enhancing the clearance of irregular comments clearance; however, it may not be correlated with real name policy To some extent, real name system could play an important role in ordering Internet public sphere, but it is neither an absolutely effective mean, nor the exclusive one

Study on Business Model of Mobile Payments under the Perspective of Evolutionary Game

FAN Zi-fu, WEI Jing-ying, WAN Xiao-yu

2012, 14 (4): 34-39.

Abstract ( 1873 ) PDF (0 KB)( 233 )

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The rapid development of mobile payment industry is inseparable from effective business model, the formation and choice of which become one of the key issues Assuming that the mobile operators and financial institutions in the mobile payment industrial chain are limitedly rational, this paper makes use of the evolutionary game theory to establish asymmetric replicator dynamics on cooperation and competition of the predominance for the mobile operators and financial institutions By analyzing this model, the evolutionary trend of mobile payment and the parametric conditions which need to be met for selecting different business models are obtained The results provide suggestions for policy decision of mobile operators and financial institutions in the mobile payment industrial chain

Research on the Non-commodity Exchange of Bit-products

LI Xi-ye，SHU Hua-ying

2012, 14 (4): 40-45.

Abstract ( 1337 ) PDF (0 KB)( 241 )

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The purpose of bit-products exchange is to obtain a certain amount of exchange value But some exchange scopes of bit-products have the characteristics of gift exchange in primitive society because the purpose of providers is not to obtain a general equivalent, but simply to want to meet the current demand for personal feelings, which is essentially different from commodity exchange In order to study the features of this kind of exchange form and the process of value exchange, the concept of non-commodity exchange of bit-products is defined in contrast to the other similar exchange forms And then the traders’ behavior in the non-commodity exchange is analyzed Moreover, based on the value analysis including the conditions of non-commodity exchange and the feature of exchange value, the extendible exchange value chain of the non-commodity exchange in the virtual communities is revealed

Research on the Development Strategy of Internet of Things from the Perspective
of Industrial Chain

LI Yu, LV Ting-jie

2012, 14 (4): 46-51.

Abstract ( 1298 ) PDF (0 KB)( 251 )

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As a new generation of IT technology, Internet of Things (IOT) has been considered to be the third wave of the world’s information industry development following the computer and the Internet, and one of emerging industries of promoting the world economic growth in the future In order to comprehensively and systematically know the IOT, guide and promote the development of IOT industry in practice, deep research on the structure of IOT industrial chain and the key point which influences development of IOT industry is needed to explore the focal point promoting the IOT industry Through analyzing IOT’s structure, this paper finds that China’s IOT industrial chain consists of sensor/chip manufacturers, software providers, IOT platform providers, system integrators providers, application service providers, network providers, operating service providers and users Then, by using Fuzzy Delphi, this paper proposes that users and sensor/chip manufacturers are key points of China’s IOT industry, according to which, relevant policy suggestions are put forward

Study on Distribution Model of Energy Conservation Quota of Telecom Operators

YU Jing-ya，SHU Hua-ying，YANG Tian-jian

2012, 14 (4): 52-57.

Abstract ( 1403 ) PDF (0 KB)( 245 )

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The potential-motivation matrix is assessed by two sets of variables: deviation degree of electricity consumption per unit of telecom volume and proportion of electricity saving This paper, adopting principal component analysis and hierarchical clustering analysis, divides branch companies into four categories according to their energy saving potential and motivation The quota distribution model of energy conservation is built by nonparametric tests, regression analysis, distribution of electricity consumption per unit of telecom volume and electricity saving quota distribution model Twenty-one branch companies’ data of a telecom operator of a province is analyzed and calculated, and different quotas are given according to the four categories

Regulation Research on Number Portability in the Telecommunication Industry
——Based on Game Theory 

LIU Yue, ZHOU Liang

2012, 14 (4): 58-64.

Abstract ( 1432 ) PDF (0 KB)( 281 )

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Under the background of bidirectional number portability, a game model is built to analyze the cause of competition among telecom operators In the analysis of competitive mode, in view of the “number portability” policy, network switch coefficient is added in the demand function for the first time Then game model of users and mobile telecom operators and of supervision department and mobile telecom operators are built separately It is concluded that in the implementation of number portability policy, by increasing punishment, reducing the expected return brought by vicious competition and lowering the net expenditure of enterprises to improve their service level, supervision department can realize effective supervision

Research on Efficiency of China’s Telecom Economy Based on DEA Method

QI Chang-jian, LV Ting-jie

2012, 14 (4): 65-70.

Abstract ( 1965 ) PDF (0 KB)( 236 )

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From the angle of spatial and time dimension, this paper uses CCR and BCC model of Data Envelope Analysis (DEA) method to analyze the efficiency of telecom economy in our country The results show that the efficiency of telecom economy has been improved year by year, especially rapidly in the eastern, central and western regions, and the telecom economy has grown in the most suitable investment scale and condition from 1998 China’s telecom market has just undergone a remarkable period of rapid technological progress AS a result, the growth of telecom market can be brought about by adopting new and innovative technologies The conclusions can provide theoretical basis for strategic decisions for the relevant telecom supervision departments

Study on the Influence of Information Resource Industry on Economic Growth

XIE Xiao-ke, TANG Shou-lian

2012, 14 (4): 71-76.

Abstract ( 1799 ) PDF (0 KB)( 245 )

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Information resource industry is an important modern service industry, and has great significance in the transformation of China’s economic development mode, the optimization and upgrading of traditional industries and expanding employment Firstly, information resource industry is defined in both theoretical and statistical level Furthermore, the added value of information resource industry and its contribution rate and pulling rate on GDP over the period of 1990-2009 are figured out in detail Finally, empirical analysis is conducted to reveal the influence of information resource industry on economic growth by using per capita GDP and total factor productivity as indicators The results show that information resource industry has become an important factor that impacts the economic growth

Uncertainties and Effective Communication with Government of Corporate
Reconstructing Projects

YAN Li-hua, MENG Jie

2012, 14 (4): 77-81.

Abstract ( 1341 ) PDF (0 KB)( 242 )

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In China, the goal of corporate restructuring project, which is very different from other projects, is to obtain the approval of government and the related registrations Assuming other project factors are under control, whether the project goal can be achieved or not depends on government The paper analyzes how government, as the external factor for corporate restructuring project, creates uncertainties for project solution, making the project goal unpredictable It concludes that the main reasons for these are the lacking of maturity on laws and regulations and the competition among local governments Effective communication with government can mitigate the uncertainties With regard to effective communication with government, key points are discussed on applying the existing tools and methods in corporate restructuring project Finally, a successful corporate split-off case has been presented in supporting the paper’s view 

Research on the Improvement of Budget Evaluation and Incentive
Model for Large Group Company

CHEN Jing-Jing1, YOU Ling2

2012, 14 (4): 82-89.

Abstract ( 1443 ) PDF (0 KB)( 272 )

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Based on the characteristics and budget management requirements of large group companies, this paper introduces the constraint mechanism of multi-agent to improve the existing incentive model The target is to solve the problem caused by budgetary slack and establish a rational and efficient evaluation and incentive model for large group companies Finally this paper proposes some suggestions on budget management for the reference of large group companies

Development of Sovereign Wealth Funds of China: Dilemmas and Solutions

LIU Kang

2012, 14 (4): 90-95.

Abstract ( 1392 ) PDF (0 KB)( 245 )

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China Investment Corporation, as the management organization of China’s sovereign wealth funds, its aim is to improve the efficiency of foreign exchange reserve management to get more return on investment However, due to lack of experience and the influence of international environment, China Investment Corporation has faced several questions such as too much government intervention, lack of professional talent management mechanism, implementation difficulty of risk management, and transparency issues, etc The problems mentioned above should be solved by enhancing exterior governance, establishing international talent cultivating mechanism, improving risk control mechanism and increasing transparency, in the hope of sovereign wealth funds of China playing positive role in the world and creating better investment performance

Strengths and Weakness and Routes of Taiwanese Banking Institutions Entering into
China Mainland Market 

LIU Jia-yun1, SUN Qi-ming2

2012, 14 (4): 96-101.

Abstract ( 1577 ) PDF (0 KB)( 261 )

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Based on the reform of China mainland banking sector and investment trends of Taiwanese banking institutions entering into the mainland financial market, this paper researches the advantages of Taiwanese banks, the obstacles that may be encountered, the measures that need to be taken, and also proposes six ways may be taken by Taiwanese banking institutions This paper begins with analyzing the demand of China mainland banking reform and reasons for Taiwanese banks willing to enter into China mainland financial market Through the comparison between China mainland banks and foreign banks, this paper also analyzes the strengths and weaknesses of Taiwanese banking institutions and further discusses strategies and routes which should be taken by Taiwanese banking institutions in order to enter into China mainland efficiently and effectively, including the determination of the target customers, the orientation of the target market, the entry mode and so on

Education Technology Capability Maturity Model for Teachers in University

GOU Xue-rong

2012, 14 (4): 102-108.

Abstract ( 3408 ) PDF (0 KB)( 259 )

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The research of education technology capability maturity for the teachers in university is a subset of university informatization evaluation, and is also the hot research issue of education technology and education management Through studying different research achievements, the existing assessment modes are compared and analyzed Based on the Education Informatization Evaluation Model E2M2 (E-Education Maturity Model) and Education Technology Ability Guidelines for University Teachers, the shortcomings of the existing research results are analyzed, and the diagnostic evaluation method with the characteristics of the maturity model is proposed As a diagnostic evaluation tool, this model has 5 primary indexes and 17 secondary indexes, each of which includes 5 maturity levels

Ways of Training College Students’ Library Consciousness

HU Cheng-rong

2012, 14 (4): 109-112.

Abstract ( 1261 ) PDF (0 KB)( 327 )

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Through surveying the resource utilization of college library among college students, this paper analyzes students’ consciousness of resource use Based on the contemporary college students’ characteristics, the paper analyzes the major factors which have impacted college students’ library consciousness and further puts forward suggestions of guidance and publicity on enhancing students’ library consciousness, in order to make students acquire knowledge autonomously through library and increase its resource utilization