Abstract:

A model of the influencing factors of the credibility of hot-event information in government micro-blog is built. It is found that its credibility is relatively satisfying, and government can release hot-event information through the government micro-blog. Moreover, the most important factor of the credibility of hot-event information in government micro-blog is social trust, followed by education level and party ownership, and characteristics of micro-blog such as fragmentation, illogic and entertainment have no negative influence on the credibility. Public social trust should be built primarily in order to strengthen credibility of hot-event information in government micro-blog.

Key words: government micro-blog, credibility, social trust