Current Issue

2013, Vol. 15 No. 2 Published:30 April 2013

Reconstruction of Public Domain in Micro-blog Context

LI Gang1, LUO Cheng-hao2

2013, 15 (2): 1-5.

Abstract ( 1945 ) PDF (0 KB)( 326 )

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The theory of the public domain has important reference value on the construction of China’s public domain. Nowadays, the micro-blog is rising in the field of China’s Internet applications, and becomes important media and platforms of transformation of the public domain from the real society to the network society. Micro-blog has some basic characteristics of the public domain, but also there are some flaws. The whole society should consider the reconstruction of China’s public domain in micro-blog context from interactive factors among the government, Internet operators and users. Only in this way, can network transformation of the public domain be achieved.

Research on Credibility of Hot-event Information in Government Micro-blog

LIU Xue-yan1,2,YAN Qiang1

2013, 15 (2): 6-12.

Abstract ( 1967 ) PDF (0 KB)( 340 )

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A model of the influencing factors of the credibility of hot-event information in government micro-blog is built. It is found that its credibility is relatively satisfying, and government can release hot-event information through the government micro-blog. Moreover, the most important factor of the credibility of hot-event information in government micro-blog is social trust, followed by education level and party ownership, and characteristics of micro-blog such as fragmentation, illogic and entertainment have no negative influence on the credibility. Public social trust should be built primarily in order to strengthen credibility of hot-event information in government micro-blog.

Analysis of Current Situation of Domestic Network Graffiti

ZHENG Xiao-hui1, MAO Cheng-peng2

2013, 15 (2): 13-17.

Abstract ( 1254 ) PDF (0 KB)( 291 )

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In the Internet era, the combination of the traditional graffiti art and computer technology makes the network graffiti emerge. The current development of China’s network graffiti is analyzed. Domestic network graffiti can be roughly divided into three categories: large professional graffiti website, game plays network graffiti and embedded network graffiti. At the same time, the problems which the domestic network graffiti face such as content and copyright protection are pointed out.

International Research Advance of New Media Based on Mapping Knowledge Domain

LI Wu1, HUANG Pei2, LI Xiao-jing1

2013, 15 (2): 18-24.

Abstract ( 1890 ) PDF (0 KB)( 274 )

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By using a popular visualized software, CiteSpace II, this exploratory research aims at finding out the international research advance of new media based on 459 papers published by SSCI communication journals. It is found that since 2000, new media has been becoming one of the most hotspots in communication field, where USA and UK are the most productive countries and Netherlands is the core country from the perspective of international collaboration; Jenkins H and Castells M are the most highly-cited authors and New Media & Society is the most frequently- cited journal by far now. In terms of research topics, media itself and audience analysis are mainly focused on, and social media has gained the most attention in the last two or three years.

Image of Depressed Patient Under Foucault’s Theory of Power
——Example of website’s coverage of depression

NING Jing-jing，HUANG Pei

2013, 15 (2): 25-30.

Abstract ( 1188 ) PDF (0 KB)( 342 )

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As the modern news media, whether network can objectively present the image of depressed patients or not affects public awareness of depression. By using Foucault’s theory of power, the value tendency and news deviation of two websites (Sina and ifeng) on constructing depression related issues are presented. Further the reasons for depressed patients with the image of the other are revealed,websites are interfered with power thus avoiding reporting implied social factors behind depression and focusing on public figures at the same time ignoring the real situation of ordinary patients. Eventually it evolved into a symbol of entertainment and adventure.

Analysis and Proposals for Micro-blog Regulation Based on Game Theory

WANG Mian

2013, 15 (2): 31-38.

Abstract ( 1796 ) PDF (0 KB)( 345 )

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In recent years, the fast development of micro-blog and the rapid expansion of the scale of its users brought along a series of problems such as false news and infringement, which create tremendous negative effects. Starting from three aspects of government regulation, micro-blog users’ report and internal management, the problems caused by the micro-blog regulation due to the improper behavior are analyzed, and the micro-blog regulatory system based on regulatory authorities, operators and users between the three parties’ game model is established. Based on the in-depth analysis of the game models, suggestions on strengthening the supervision of the micro-blog are proposed.

Customer Segmentation and Behavior Prediction Based on Online Customer Experience

JIN Yong-sheng, CHEN Bo

2013, 15 (2): 39-46.

Abstract ( 2264 ) PDF (0 KB)( 372 )

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Based on the theory of online user experience and technology acceptance model, the following questions are tried to address: ① Do different network users prefer different experiential appeals? ② What are the differences of user behavior among various experiential user groups? With the data collected through questionnaire, SPSS and Amos are used to conduct cluster analysis and structural equation model to investigate the research questions. The study finds that network users can be segmented into six groups, i.e., holistic users, hedonistic users, action-oriented users, intelligence-oriented users, inner-directed users and utilitarian users. Moreover, the users’ behaviors are different among the six user groups.

Arrangements of Precipitation Funds in the Third-party Payment System
——Take alipay for example

FAN Jun-chuan

2013, 15 (2): 47-50.

Abstract ( 1386 ) PDF (0 KB)( 274 )

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Through the analysis of the terms of service of Alipay, the related yield ownership issues are obtained and at the same time, opinions on this issue are put forward by learning from foreign experience and domestic related theoretical proposals.

Research on Customer Experience Management of Telecommunication Operators

ZENG Jian-qiu, YUAN Ye, ZHANG Jing

2013, 15 (2): 51-56.

Abstract ( 1667 ) PDF (0 KB)( 294 )

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Customer experience is not only a hot topic for quality of service (QoS) elevation of telecommunication operators, but also a present frontier subject for service management theory. Based on the custom experience management (CEM) and peak-end rule, the experience of new version bills is analyzed and the customer experience management system of telecommunication operation enterprise is constructed and service blueprint is formed. This research has important strategic significance for CEM and QoS elevation of telecommunication operators.

Analysis and Countermeasures of Impact of VAT Reform on Telecom Enterprises

WANG Liang，WU Wei-ping

2013, 15 (2): 57-64.

Abstract ( 1229 ) PDF (0 KB)( 284 )

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Value added tax (VAT) reform in telecom industry is around the corner, which will have great influence on the operation of telecom enterprises. Quantitative method is adopted to analyze the influence on telecom enterprises’ tax burden level, profit and cash flow level brought by such reform. It is shown that the short-term reform influence should be treated with caution. Finally, three solutions, that is, improving the quality of income, strengthening cost management and promoting fixed assets tax planning are proposed.

Research on Value Creation Dynamics of New Mobile OS Platform

FU Xiang-ling1, LIU He1, QI Jia-yin2

2013, 15 (2): 65-69.

Abstract ( 1300 ) PDF (0 KB)( 325 )

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The value creation dynamics of the new kinds of mobile operating system (MOS) is changing, because of its characteristics for powerful integration of data, colorful content implications and great customer experience. The environment of value creation for the new kind of MOS based on switchboard profit model is analyzed, and the value creation dynamics of MOS is put forward. Based on the four imperative elements for chain industry development, industry chain operational mechanism of new MOS platform is researched. Finally, the feasibility for developing new kinds of MOS and suggestions on developing the industry in China are given.

Impact of Mixed Bundling Model on Consumers’ Purchasing Decisions Under
the Customization Scenarios

WANG Qi, ZHANG Xing-ping, WANG Lin, ZHANG Xiao-hang

2013, 15 (2): 70-78.

Abstract ( 1416 ) PDF (0 KB)( 277 )

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The popularity of smart terminals and the diversification of telecom business have increased the difficulty of consumers’ decision-making, which makes the study of mixed bundling on consumers’ decisions-making become the focus of enterprises’ attention. Situational simulations are used to explore the impact of the mixed bundling model on the consumers’ decision-making through the theory of consumer behavior and behavioral economics, and further the influence of significant factors in the mixed bundling model such as discount effect, contrast effect on the consumers’ decision-making is analyzed. The results show that the significant factors in the mixed bundling model can attract more consumers’ choices so that consumers can feel more value available and more satisfied. Meanwhile, the provision of more comprehensive business information can help customers make purchasing decisions more quickly with lower decision-making regret.

Research on Probability Distributions Selection Based on Customer
Behavioral Characteristics

CAI Rui, QI Jia-yin, QU Qi-xing

2013, 15 (2): 79-85.

Abstract ( 1514 ) PDF (0 KB)( 286 )

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In the field of customer base analysis, numbers of probability models are established according to different behavioral characteristics that customers have showed in the transaction process. Such models characterize customer behavior by selecting different probability distributions in the model assumptions. Based on the five assumptions in the classic Pareto/NBD model, the differences and conversion conditions of various distributions in those assumptions are analyzed, both from the perspectives of mathematical properties and behavioral characteristics, and also the benchmark of selecting distributions in each assumption is summarized, so as to help modelers understand and distinguish the suitable scenarios for each distribution to characterize.

Study on Transactional Relationship and Customer Risk Based on Customer Behavior

XIAO Li-yan, QI Jia-yin, QU Qi-xing

2013, 15 (2): 86-94.

Abstract ( 1518 ) PDF (0 KB)( 308 )

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As an enterprise property, the customer relationship shows kind of uncertainty, which results in customer risk and even threats the development of enterprise. Aiming at providing a theoretical basis for the effective customer risk management, firstly, the customer relationship is divided into three types: contractual context, semi-contractual context and non-contractual context, according to the degree of strength of contract binding between enterprise and customer and analysed customer behavior features; secondly, the customer risk system which is composed of the risk of customer acquisition, the risk of customer retention and the risk of termination is built according to the customer life cycle and its definition, origin and result are also discussed. Furthermore, the characteristics of relationship between three contexts and three types of customer risk is explored in line with “transactional relationship type-transactional relationship binding-customer behavior-customer risk”.

Research on Revenue Sharing Contract in Green Supply Chain

SANG Sheng-ju

2013, 15 (2): 95-100.

Abstract ( 1619 ) PDF (0 KB)( 321 )

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The supply chain coordination mechanism of a two-stage green supply chain composed of one supplier and one retailer is studied. Models of decentralized decision, centralized decision and revenue sharing contract are constructed, and their optimal policies are also proposed. Finally, a numerical example is given to illustrate and validate the models and conclusions. It is shown that in the green supply chain, with the raise of the green degree of the green product, the mark up rate of the green product will increase, the order quantity of the retailer will decrease, and the profits for each member will firstly decrease and then increase. In addition, the profits for each member in revenue sharing contract can be improved remarkably compared to in decentralized decision.

Feasibility Analysis of Teaching Objectives in Scientific Chinese Teaching
——A case study of classroom activities in semester one

SUN Yan-yan1,SI Shu-jing2

2013, 15 (2): 101-105.

Abstract ( 1254 ) PDF (0 KB)( 278 )

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In order to provide international students as much language help as possible, a case study of classroom activities in the course of “Scientific Chinese” is conducted. Based on the discourse theories and focusing on the actual needs of students, the following teaching objectives are set: “to expand students’ vocabulary on scientific Chinese; to train effective reading skills including grasping the structure of scientific papers and identifying main ideas and key words; and to help students develop good thesis titles and proposals.” The results of one semester teaching experiment show that the teaching objectives are completely feasible.

Teaching of Intensive Reading and the Cultivation of English Majors’ Critical
Thinking in Science-oriented Universities

LI Hua-li

2013, 15 (2): 106-110.

Abstract ( 1144 ) PDF (0 KB)( 282 )

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Cultivating critical thinking in the Intensive Reading course in science-oriented universities will improve English majors’ thinking skills as well as language skills. First, the definitions of critical thinking are discussed. Then the importance and the effective ways of fostering English majors’ critical thinking are shown by applying the critical thinking training skills in the Intensive Reading course in science-oriented universities.