Abstract:

Through a survey of communication enterprises from different provinces, the research on the effect of person-organization fit and effect of self-efficacy on job performance is done by use of structural equation model with SPSS170 and AMOS170 The results show that person-organization fit and self-efficacy both have a significantly positive effect on job performance, and self-efficacy plays an intermediary role in the process Some suggestions are also proposed for the human resources management of communication enterprises

Key words: person-organization fit, self-efficacy, job performance, communication enterprise