Abstract:

Media convergence has become a very hot subject, but questions about what the media convergence is and how many levels the concept contains have not been discussed adequately yet By sorting extensive literatures on this subject at home and abroad, it is found out that although “convergence” is the key word, the definition of media convergence depends more on the concept of “media”, and its definition and levels contained can be analyzed from four dimensions as technology, economy, organization and institution What’s more, media convergence is not only a concept with multilevel implications, but the new core of an emerging technologyeconomy paradigm in the development of the society

Key words: media convergence, communication medium