Abstract: E-commerce ethics is a new hotspot in the field of network consumption research in recent years Combined with the ethical issues in e-ecology, the concept of e-commerce ethics is defined Through literature review, in-depth interviews, group discussion and other methods, the dimensions of e-commerce ethics are researched and measured The results show that the e-commerce ethics is composed of five dimensions: integrity, privacy, security, fulfillment and justice The empirical analysis shows that the five dimensional measurement model of e-commerce ethics has good internal consistency reliability, convergent validity and discriminant validity

Key words: e-ecology, e-commerce ethics, dimension