Value Co-creation of Lead User Based on Virtual Community

JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM ›› 2017, Vol. 19 ›› Issue (1): 29-36.

Value Co-creation of Lead User Based on Virtual Community

School of Economics and Management, Beijing University of Posts and Telecommunications,
Beijing 100876, China

Received:2016-07-09 Online:2017-02-28

Abstract

Abstract: The relationship between the lead users in virtual communities and two types of value co-creation behavior is demonstrated by applying structural equation modeling (SEM) method The study shows that within virtual communities, lead users’ willingness to cooperate, capability to create, product knowledge and interactivity have significantly positive influence on value co-creation sponsored by enterprises Meanwhile, lead users’ willingness to cooperate, capability to create and their knowledge on product have significantly positive influence on autonomous value co-creation as well Based on this study, some suggestions are proposed on the management of virtual communities and lead users

Key words: virtual community, lead user, value co-creation

CLC Number:

F7133652

HU Chun，WANG Yan，WU Hong. Value Co-creation of Lead User Based on Virtual Community[J]. JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM, 2017, 19(1): 29-36.

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