Influence Mechanism of Consumers’ Willingness of Word-of-Mouth Recommendation in Context of E-commerce Livestream
ZHANG Jinsong, ZHENG Pan, SHU Shuangjie, MA Linmao
Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) . 2023, (3): 14 -28 .  DOI: 10.19722/j.cnki.1008-7729.2023.0037