Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) ›› 2023, Vol. 25 ›› Issue (3): 14-28.doi: 10.19722/j.cnki.1008-7729.2023.0037
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Influence Mechanism of Consumers’ Willingness of Word-of-Mouth Recommendation in Context of E-commerce Livestream
- 1. School of Management, South-Central Minzu University, Wuhan 430074, China;
2. Research Center for Digital Development and Governance in Ethnic Areas, South-Central Minzu University, Wuhan 430074, China