Current Issue

2010, Vol. 12 No. 3 Published:30 June 2010

The Research of MARC Methods of Standard Document Resources
under the Concept of Web20

ZHANG Weijie

2010, 12 (3): 1-5.

Abstract ( 2209 ) PDF (0 KB)( 508 )

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Web20, as a new concept, has great impact on the business of libraries This paper serves as a thorough introduction to the machinereadable cataloging methods of standard document resources under the concept of Web20 Subsequently it shows how to make use of the China machinereadable catalogue(CNMARC) fields to reveal the basic features of standard document resources by giving the example of Beijing University of Posts and Telecommunications Library Finally, it proposes an improved principle of indexing, which is intended for making searching easier  

On the Transformation of Library Information Service and DRS

GUO Mantao

2010, 12 (3): 6-8.

Abstract ( 2053 ) PDF (0 KB)( 483 )

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This paper introduces the definition, characteristics of digital libraries and digital reference service Then it points out digital reference service is the objective need adapting to the transformation of library information services by comparing digital libraries with the readers of literature of traditional library services The paper clarifies that digital reference service is the way to transition in user information services of digital library Compatibility and operability are the two principles of establishing digital reference service platform The establishment of a consulting team of academic reference librarian is the fundamental guarantee of offering good digital consultation services

The Problems and Solutions in the Development of Agricultural Information Websites

ZHANG Tao, WU Hong

2010, 12 (3): 9-14.

Abstract ( 2327 ) PDF (0 KB)( 519 )

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The paper analyses the problems of agricultural information websites in order to let the websites develop better and play a more active role in China’s agricultural information construction It contains that the unbalanced geographical distribution, the amount is not enough, the brand construction is not ideal, the maintenance is not timely updated The paper proposes solutions to the problems: the agricultural information websites need a better development, and should focus on the development of websites brand the professional search engine of agricultural resources should be set up, the development and maintenance of completion websites should be strengthen and the information need to be more practical, the development of enterprise and industry organization website should also be strengthen

　Analysis of the Development of Public Opinion in the Network Video

YE Keke

2010, 12 (3): 15-19.

Abstract ( 2107 ) PDF (0 KB)( 632 )

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To make online video play a better role of information delivery and public opinion, the paper researches and analyzes the nature, features and role of the current online video This paper raises problems about the current online video media system by using individual cases, comparative study and literature on the development status of the network video analysis It comes to several solutions to the development of network video media and through several typical cases of the development of other countries in the network video This paper expects to offer the development of our online video some inspires

 A Study of Spreading Calligraphy on Internet

WANG Feng-Jiang-1, YANG Jian-Hu-2, BO Fang-Fang-1

2010, 12 (3): 20-23.

Abstract ( 1932 ) PDF (0 KB)( 588 )

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The way of spreading calligraphy has changed greatly today Internet has brought a new way of spreading calligraphy, which means the Internet calligraphy era is coming This paper demonstrates the spreading model of both traditional and modern calligraphies together with kinds of characters of modern calligraphy’s spreading model emerged for the influence of Internet It starts with examples and shows that Internet is beneficial for the development of calligraphy, and provides calligraphylovers a wide and free space to interact However, its virtualization and unreliability may sometimes make calligraphy lose its real image Therefore, it is urgent to establish a good Internet environment for spreading calligraphy

Legal Configuration for Consumption Growth

WANG Fuqiang

2010, 12 (3): 24-29.

Abstract ( 1712 ) PDF (0 KB)( 517 )

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Expansion of domestic demand, especially consumer demand is a longterm strategic approach It needs to integrate means of policy, market, and law Law can play the unique role of promoting consumption growth because of its normative, mandatory and predictability But to play a role, the legal means must be policyoriented The current law deployment is flawed and a comprehensive analysis of existing policy is necessary After that, we can allocate the legal resources for the consumption growth

Human Flesh Search and Legal Management

ZENG Jingping1， ZHANG Liqin2

2010, 12 (3): 30-33.

Abstract ( 2851 ) PDF (0 KB)( 670 )

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Human flesh search causes numerous controversies On the one hand, it has a positive meaning in community supervision; on the other hand, it violates the citizens’ privacies By analyzing the cases of human flesh search, it must be restricted by laws to protect the legitimate rights and interests

　The Valuation of ECommerce Corporations
——A Model Research on Customerbased Valuation Theory

TAN Duojiao, DONG Yujun

2010, 12 (3): 34-39.

Abstract ( 1883 ) PDF (0 KB)( 546 )

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Find the value sources of ECommerce businesses is necessary to valuate the ECommerce corporations effectively The value sources of ECommerce corporations come from the customers according to the customer’s value theory By evaluating the customers’ value, we can calculate the value of the ECommerce corporations, which is the theory basis of ECommerce corporation valuation model Unit customer contribution, customer number and the cost of equity capital are the important factors affect the applicability of the model

Standardized Business Model in Online Retail Sales

HAN Tianming

2010, 12 (3): 40-47.

Abstract ( 2905 ) PDF (0 KB)( 673 )

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The rapid development of online retail sales has become a new channel for many enterprises to distribute their products Yet there are many issues under current business model, such as payment security, disputes of commodity quality and channel conflict, which have hindered the development of online retail sales By investigating the price dispersion on the Internet, this paper points out that differences in commodity quality and trade conditions are the main causes of price dispersion Referring to the microstructure of financial market, this paper frames a standardized business model which integrated the characteristics both of businesstoconsumer(B2C) model and customer to customer(C2C) model The new model could ensure commodity quality for the buyers and strengthen the price competition between the sellers

Internet Business Models Design Based on Value

JI Huisheng1，2,LU Qiang1,WANG Hongwei3

2010, 12 (3): 48-55.

Abstract ( 2208 ) PDF (0 KB)( 526 )

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The business models have been paid attention to continually by theoretical and commercial practitioners Research of business models is still in the process of exploring and improving, and the study of business models design is rare This paper pointed out the constituent elements of business models from the point of value, and proposed valuebased business models design models Subsequently, it pointed out that business models should be designed from the six value components: value find、value proposition、value creation、value configuration、value management、value realization, and three mechanism factors: core competencies, value network and resource integration Finally, it pointed out the lack of research and the direction of further research based on the analysis, and provided theoretical guidance and practical reference for the Internet business models design

Evaluating Service Quality in Online Telecom Business: a Case Study of Jiangsu Mobile

JIA Danhua，LU Hongwei，WANG Runrun

2010, 12 (3): 56-64.

Abstract ( 2135 ) PDF (0 KB)( 447 )

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Based on the traditional service quality evaluation model SERVQUAL scale, and learning from previous research on information systems service quality and eService Quality, this paper proposed a set of evaluation indexes system of Online Telecom Business Service Quality in connection with the features of telecom Online Business Service, and then built an evaluation model after the index weight distribution by way of the Analytic Hierarchy Process Finally, this study put forward some countermeasures to improve the Telecom Online Business Service quality, according to the research on Online Business Service quality of Jiangsu Mobile

Strategies Analysis of Mobile 2G Subscribers Migration to 3G

ZHAO Songlin, HUANG Yijun, CHEN Ting, LU Xiaohui

2010, 12 (3): 65-72.

Abstract ( 2458 ) PDF (0 KB)( 445 )

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After 3G licenses issued, the study of how to transfer subscribers to 3G becomes the focus of the industry The study builds a system dynamics model with the help of the analysis tool of system dynamics, finding the factors impacting the user migration And then, some strategies such as reinforcing the advertisement efforts, increasing the subsidies of 3G terminals, increasing the attractiveness of the 3G service and reducing the 3G tariffs are simulated The simulation result proves that they will accelerate the migration to 3G

Research on Cascading Failure Risks in Creative Clusters

WANG Na

2010, 12 (3): 73-79.

Abstract ( 1922 ) PDF (0 KB)( 649 )

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There are structural, cyclical and network risks in creative clusters as other types of industrial clusters When the risk occurs, it often expresses a process of cascading failures This article studies the evolutional process of cascading failures in creative clusters based on load  capacity model of complex network, of which, the relations of network structural characteristics of creative clusters, distribution characteristics of creative enterprises and system risks are explored with emphasis At last, the risk prevention mechanism is proposed, which have important theoretical and practical significance for the promotion of the sustainable development of creative industry clusters

The National Research of Enterprise’s Informatization Evaluation Approach

NING Lianju, SHANG Hao

2010, 12 (3): 80-84.

Abstract ( 2287 ) PDF (0 KB)( 481 )

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This paper is based on our summarized literature of the Enterprise Informatization Evaluation We propose three models on enterprise informatization system as follows: Normal model, Special industry model and Localized model We introduced these models’ main points and content, analyzed different models’ statuses, and put forward the problems and research directions for the future study on evaluation of enterprise informatization system
 

 

Optimal Guaranteed Cost Control of TimeDelay Systems with Uncertainty for
Talents in Knowledgebased Enterprises

HUANG Youli1, ZHOU Qin1, LIU Bin2

2010, 12 (3): 85-90.

Abstract ( 1629 ) PDF (0 KB)( 551 )

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Applying the modern robust control theory and linear matrix inequality approach, the dynamic stability of senior talents system in knowledgebased enterprises is studied With the numbers of incoming and outgoing knowledge employees as the controlling variables, a class of linear uncertain timedelay dynamic model is established owing to the knowledge employees’ uncertainty of turnovers and timedelay of job suitability Subsequently, the method of robust stability analysis and the optimal guaranteed cost control design is provided Finally, an example is given to validate the control model and shows its effectiveness

LeaderMember Exchange, Perceived Organizational Support and Employee Creativity

JIANG Wan, LIN Kangkang

2010, 12 (3): 91-98.

Abstract ( 2191 ) PDF (0 KB)( 383 )

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Based on social exchange theory and selfdetermination theory, this paper selected an area of 245 research and development personnel as the research sample, and researched the action mechanism of leadership member exchange(LMX)、perceived organizational support(POS)、and employee creativity Data analysis revealed that LMX、POS and internal motivation is associated; internal motivation mediates the relationship between LMX and employee creativity; creative selfefficacy has positive regulating effects on the relationship between internal motivation and employee creativityTheoretical and empirical articles reveal both good social exchange between employee and organization are very important for employee creativity

A Study on Foreign Language Learning Strategies of Minority Students

WU Yong，TUO Ya

2010, 12 (3): 99-105.

Abstract ( 2520 ) PDF (0 KB)( 623 )

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The research studies foreign language learning strategies of minority students based on the questionnaires administered to 260 minority students The results demonstrate that: first, students use more compensation strategies than other strategies; and students’ academic achievement is positively correlated with compensation strategies only; second, female students use more memory strategies, cognitive strategies, affective strategies and social strategies than male students; third, there are significant differences between scienceengineering students and art students in the using of social strategies; fourth, students’ ethnic culture and working experience have no influence on their foreign language learning strategies The findings provide a basis for the foreign language education of minority students

On the Continuity of the Spirit of Student Volunteers

WANG Bing1,ZHANG Jing2

2010, 12 (3): 106-110.

Abstract ( 2773 ) PDF (0 KB)( 471 )

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The volunteerism of “Dedication, love, mutual aid, and progress”is a fraternity, an altruistic act, but it must be a rational behavior and conventional behavior; we should ensure the sustainability of volunteerism However, the contents of volunteers tend to be vulgarized; voluntary organizations are juvenile; community of volunteer organizations is at low level of socialization; and it is unable to meet the needs of society and volunteers The government, universities, community organizations and student volunteers have to promote volunteer spirit of sustainable development from their own efforts

Design of a Leadbased Model Graduation Thesis Management System for Distance Education

2010, 12 (3): 111-116.

Abstract ( 2865 ) PDF (0 KB)( 418 )

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After a decade of pilot project, the graduation thesis/project work, as a significant link of practice teaching in distance education in China, is also transferred to the Internet teaching platform It is necessary to consider the reasonableness of its processes, but it is more important to guide students to complete the tasks with instruments With the support of survey data and analysis of all steps of graduation thesis work, a leadbased model management and instruction system for distance education was designed It gradually leads students to finish all the steps with separated subtask within its specific durations.