Current Issue

2015, Vol. 17 No. 4 Published:31 August 2015

Features and Differences of Chinese Cultural Image from the Perspective of Web Content Mining

XU Xiang

2015, 17 (4): 1-9.

Abstract ( 1392 ) PDF (0 KB)( 136 )

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By sampling important and typical international social media, posts with high communication attention in every kind of sampled social media are filtered and collected to do content mining and statistical analysis, and the features and differences of Chinese cultural image in hot events of international social media are surveyed The spread of Chinese culture in international social media has rich features such as traditional image in terms of construction of cultural image, everyday elements in view of cultural content and interactive context about international cultural relation Furthermore, different social media hot events also have their different emphases Requirements are proposed in the aspects of strengthening and improving international communication of Chinese culture, strengthening the multi-dimensional construction, daily mining and local construction in international social media

Network Hatred: Obstruction and Decomposition of Order Construction in Virtual Public Domain

TAO Peng

2015, 17 (4): 10-14.

Abstract ( 754 ) PDF (0 KB)( 135 )

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Network hatred is not only an emotional experience, but also a living state It is suggested by more and more virtual social phenomenon that network hatred has been dispersing in the new public domain and has become virtual social emotions in the keynote Thus, order construction in the virtual public domain has been exposed to practical obstructions which cannot be evaded As a result of network hatred, network violence, which has no direct conflict of interests, frequently shows up, and network populism-based hierarchical confrontation is triggered, and concurrently, subversive value displacement shows up in network space Tracing to the source, network hatred is closely related to the equality philosophy of network world, the sense of competition in the modern society and the insurmountable practical difficulties Only by such channels as improving public reason of the virtual public domain, moderately satisfying the needs for unbosoming network hatred, constructing network supervision system under inclusive development and correcting value displacement in the virtual public domain, can network hatred be truly decomposed and regularized operation of the virtual public domain be realized

Index System of Online Public Opinion Cases Based on Improved Radar Chart

SHANG Ru-nan1, DENG Xiao-long2

2015, 17 (4): 15-20.

Abstract ( 1051 ) PDF (0 KB)( 127 )

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With the aim of establishing visualized and flexible online public opinion (OPO) index systems, quantitative models are set up by comparative analysis of existing OPO index systems under the thoughts of “Portfolio Theory” Then by adopting the typical case -OCLP (Occupy Central with Love and Peace) Event in Hong Kong and analyzing relevant data collected from Baidu, Sina and Eagtek, the improved radar chart is introduced based on existing index systems Combined with features of OPO index, the OPO index system based on improved radar chart is established

Youth Traditional Moral Education Innovation under Background of Mobile Internet

LIANG Gang

2015, 17 (4): 21-26.

Abstract ( 1039 ) PDF (0 KB)( 118 )

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Youth traditional moral education must strive against the dual pressure of heterogeneous noise interference and commercial capital penetration under the background of mobile Internet, effectively release technical power, social power and cultural power which promote youth to inherit and develop Chinese traditional moral, and innovate thinking and methods, focusing on the compartmentalized strategy, omnipresent strategy, cooperative strategy and customization strategy

Multi-perspectives of European Union Law Export

YUAN Ren-hui

2015, 17 (4): 27-34.

Abstract ( 500 ) PDF (0 KB)( 119 )

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In order to have multi-perspectives of European Union law export, an analysis of European idea, the favorable conditions for the development and law export of European Union law, historical outlines and major achievements, and supranational organization and Euro is made After making a summary of European Union law export in terms of its historical status, basic characteristics, experiences and lessons, a conclusion is drawn that European Union law and its export is a beneficial reference for those issues, countries and regions for their lack of legal solutions for some questions that have not been solved at national and international panel under legal framework

Reflection of Trademark Opposition System on the Context of Private Rights

LIU Yun1， WANG Hua2

2015, 17 (4): 35-40.

Abstract ( 628 ) PDF (0 KB)( 110 )

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Design and improvement of legal system of trademark should be orientated towards its private right attribute with no exception of trademark opposition The third amendment of Trademark Law made a positive but not complete reformation on the system of trademark opposition Through the methods such as comparative research and social empirical research, it should follow the concept of private rights of trademarks, dilute the function of social supervision and self supervision of the trademark opposition, strengthen its private relief function, and further limit the scope of the body of trademark opposition On system designs, it shall properly handle the relationship between public power and private right protection, pay attention to the censorship between absolute reason and objection on prepositional procedure, build the administrative examination mode, integrate the existing trademark objection procedure and invalid procedure, and introduce the system of cooling-off period

Trends of P2P Network Lending Platform

ZHAO Bao-guo，Gou Jian-kang

2015, 17 (4): 41-49.

Abstract ( 800 ) PDF (0 KB)( 125 )

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As part of the Internet financial, P2P network lending develops rapidly in recent years However, P2P network lending encounters such problems as lack of relevant laws and regulations, which block the development of P2P As the regulatory rules will be soon made, the development trend of P2P attracts much attention To make accurate predictions of P2P, the growth model of P2P network lending platform is built based on the knowledge of system dynamics, and through the system simulation, it is predicted that the number of P2P network lending platforms first maintains a sustainable growth and then has a rapid decline

Branding Emotion Classification in Micro Blogging Environment

WANG Ning1, YU Wei-jing1, SHAN Xiao-hong2

2015, 17 (4): 50-55.

Abstract ( 1108 ) PDF (0 KB)( 116 )

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Brand micro blogging is not only the communication platform between enterprises and users, but also a brand emotion port where enterprises can guide micro blogging consumers Based on PAD theory, brand micro blogging emotional coordinates are obtained through artificial coding method, and the emotion is classified into four types by K-means clustering algorithm, that is, relaxing, optimistic, feeling and interactive sentiment It is found that the brand micro blogging with relaxing or interactive sentiment is easier to attract fans than that with optimistic or feeling sentiment Among these, relaxing brand micro blogging can attract more likes, and interactive brand micro blogging can guide more users to participate in the comments Brand micro blogging forwarding number is relatively stable except lottery According to these results, the relaxing and optimistic micro blogging can consolidate both new and old customers better and the interactive micro blogging can enlarge the transmission range of brand information The results have some implications for the different aims of brand micro blogging marketing operation

Impact of Internet on China’s Trade ——Empirical Analysis of Spatial Dynamic Effects Based on Panel Data of 29 Provinces

HE Ju-xiang1， LAI Shi-xi2， LIAO Xiao-wei3

2015, 17 (4): 56-62.

Abstract ( 1133 ) PDF (0 KB)( 118 )

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The impact of Internet on export trade from the perspective of trade relation is analyzed based on the panel data of 29 provinces over the period 2003-2012 in China The inter-regional trade relation spatial weight matrix is developed to evaluate the spillovers of Internet on Intra-regional and Inter-regional trade, and the inter-regional spillovers is further decomposed into forward spillovers and backward spillovers The empirical results show that the Internet industry generates significant spillovers on export, both in the inter-regional and the inter-industry chain There are obvious differences between forward spillover effects and backward spillover effects in Internet industry, and the forward spillover effects and backward spillover effects are significantly positive

Relationship between Real Estate Industry and Information Industry

CHA Hong-wang，HAN Tian-ming，ZUO Peng-fei

2015, 17 (4): 63-68.

Abstract ( 841 ) PDF (0 KB)( 111 )

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The correlation between Chinese real estate industry and information industry by the input-output method is examined It is found that the volume of information products and services that China’s real estate industry consumes is not much Given that the prices of information products and services have been significantly decreasing while the prices of real estate have been rising these years, the real estate’s consumption of information products and services in quantity have increased significantly The level of information consumption by real estate industry is higher in Beijing, Shanghai and other coastal areas The informatization degree in property management and real state angency is higher, but is still relatively low in the development phase and construction phase

Institutional Influencing Factors on Innovation-driven Development ——An Empirical Study Based on Chinese Provincial Level

SHAO Chuan-lin，XU Li-xin

2015, 17 (4): 69-76.

Abstract ( 814 ) PDF (0 KB)( 123 )

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Under the background that the current economy has entered a “new normal status”, the implementation of China’s innovation-driven development strategy is related to transformation of economic development pattern and adjustment of economic structure In order to clarify internal determinants of the innovation-driven development, an empirical test is conducted on the effect of institutional factors on innovation-driven economic development in the region based on Chinese provincial panel data model The empirical results show that legal systems, as institutional factors, positively influence innovation-driven development level of the regional economy; even if various influencing factors are controlled on the innovation-driven economic development, conclusions mentioned above are still set up; unanimous conclusions are obtained by various robustness tests Conclusions have important theoretical and policy implications for the enterprises’ innovation incentive behaviors

Environmental Tax on International Cooperation and Coordination Based on Transnational Externality

LI Xian-sen

2015, 17 (4): 77-83.

Abstract ( 530 ) PDF (0 KB)( 138 )

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Main bodies in economic activities, driven by the public goods attribute of the environmental resources, maximize their own interests at the expense of the environment, which results in the environmentally negative external diseconomy that is the economic root of the environmental problems The environmental tax system, as one of the economic means, internalizes environmental costs through the governmental taxation, resolves the problems of “free ride” and “environmental tax leakage” in environmental governance by means of international cooperation and coordination in collecting the environmental tax, and makes the environmental tax system play an effective role in protecting the environment and promoting sustainable development

IAAS’S Influence on Enterprises’ Performance in Large-scale Companies

CHE Pei-rong1，LI Hong-lin2, WU Jun1

2015, 17 (4): 84-92.

Abstract ( 2053 ) PDF (0 KB)( 121 )

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The application of IaaS cloud service in large firms is studied and its impacts on firm performance are investigated Based on the theoretical and qualitative studies in this area, a field survey within a sample of large firms is conducted first and relevant data of their IaaS cloud services are collected Then from the perspective of business process, the mechanisms regarding how the IaaS cloud services impact firm performance are analyzed In the end, several managerial recommendations are put forward, including: ① firms should focus on developing and building integrated cloud computing capacity; ② the tight connection between cloud computing and business process doesn’t necessarily lead to better collaboration; ③ the correct and appropriate collaboration between cloud computing and business process is more important than the tightness of their matching

Visual Aesthetic Education Viewed from Rage Comic

LI Xia，LI Shuang-yan

2015, 17 (4): 93-98.

Abstract ( 3750 ) PDF (0 KB)( 116 )

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Taking Rage Comic popular among university students as an example, this paper confirms the form of grassroots art works that reflect the psychological and living state of students, and also points out the problems existing in the network art works such as popularity of sub-aesthetic, absence of practical ability and deficiency of network esthetics which are caused by the lack of art quality, and the significance of construction of network art appreciation and practice courses as well as of guiding students to participate in the network art transmission in class with high level of art ability are analyzed

Contrastive Connectors in Argumentative Essays of Chinese Non-English Graduates

SHI Jin-jin， CUI Xiao-ling

2015, 17 (4): 99-105.

Abstract ( 677 ) PDF (0 KB)( 133 )

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Coherence is an essential factor in assessing English learners’ writing ability, and using connectives is an important way to achieve coherence To understand how Chinese non-English graduates use common contrastive connectors in argumentative essays, a small corpus (the learner corpus) based on students’ writing assignments is built and Antconc is used to compare the use of common contrastive connectors in this learner corpus with that in an native-speaker corpus (the reference corpus: US argumentative essays, part of LOCNESS) The results indicate that although Chinese learners and native speakers show a similar preference for some types of connectors, the former tend to overuse most of the connectors, especially those acquired earlier in their English learning experience Occasional misuse of some contrastive connectors also exists, as is reflected in a detailed analysis of Chinese learners’ use of “on the other hand” The findings have some implications for the teaching of writing to Chinese learners of English

Comparative Analysis of Student Appeal System Between Chinese Universities and American Universities ——Taking Beijing University of Posts and Telecommunications and Massachusetts Institute of Technology as Examples

ZHANG Dong-mei, MA Qi-hua

2015, 17 (4): 106-110.

Abstract ( 962 ) PDF (0 KB)( 129 )

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The appeal system of the university is the means of relief to uphold the student’s legal rights Focusing on the defects of the appeal system in China, comparative analysis of the appeal system is made between Beijing University of Posts and Telecommunications (BUPT) and Massachusetts Institute of Technology (MIT) in the aspects of the members of the Appeal Committee, the rights of the committee, the general procedure of handling appeals and the range of accepting appeals Some suggestions on how to perfect the appeal system of the Chinese universities are put forward: ① Weaken the administrative color of the Appeal Committee; ② Properly strengthen the rights of the Appeal Committee; ③ Give full play to the hearing before coming to the conclusion of punishment; ④ Strictly implement the avoidance system; ⑤ Further extend the scope of students’ appeal in order to protect their various legal rights

New Opinion of Xi Jinping’s Thought on Construction of Clean Government

CHEN Peng-zhu

2015, 17 (4): 111-116.

Abstract ( 554 ) PDF (0 KB)( 118 )

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Since the 18th National Congress of the Communist of Party of China, a new generation of collective leadership with Xi Jinping as the core attaches great importance to the problem of corruption, and put a lot of energy to anti-corruption work Through the interpretation of Xi Jinping’s important speeches, Xi Jinping’s thought on cultivation of a clean government is sorted out, based on which, four characteristics are summarized, including inheritance and development of excellent traditional culture, clarifying the main responsibility and accountability, dependence on the masses and service for people, and promotion of fighting against corruption through legal system