Current Issue

2015, Vol. 17 No. 3 Published:30 June 2015

Impact of We-chat Using on Contextual Performance

ZHANG Ya-li1, LU Meng-hua1, YANG Zhao-jun2

2015, 17 (3): 1-8.

Abstract ( 1416 ) PDF (0 KB)( 127 )

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As one of the popular social media, we-chat has got the attention of many scholars, but previous studies focused more on the ontology, function and application of we-chat The impact of we-chat using on contextual performance and the mediating effects of communication quality, work interruption and trust in the process are discussed The results show that we-chat using is significantly correlated with contextual performance and its two dimensions (interpersonal promotion and job dedication)It also shows that communication quality and trust mediate the relationship between we-chat using and contextual performance

Eliminating Pornography and Illegal Publications in the Era of Social Media: Current Situation, Problems and Countermeasures

XU Jing-hong， LI Yi-fei

2015, 17 (3): 9-13.

Abstract ( 1680 ) PDF (0 KB)( 147 )

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With the rapid development of Internet technologies and new applications, pornographic and illegal contents are pervasive on the Internet to some extent in the era of social media, bringing great challenges for the work of eliminating them Due to the changes of environment and targets, the work of eliminating pornography and illegal publications has some problems in the aspects of related laws and regulations, methods and institutions The following countermeasures should be taken: to consummate the relevant laws and regulations; to improve the working methods; to integrate the law enforcement resources; to practice self-regulation of Internet industry and to encourage the netizens to participate

A Natural User Interface Feedback Design Method Based on Reality Framework

LV Fei1,2 ，ZHANG Hui-qiao3 ，HOU Wen-jun1,2，LI Tie-meng1,2

2015, 17 (3): 14-21.

Abstract ( 1249 ) PDF (0 KB)( 140 )

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Based on Reality Framework, we analyze the feedback behavior of natural user interfaces and propose a NUI feedback design method With this method, we design and implement a prototype, named Flying Kite Finally, we conduct an experiment-based comparative study of two systems, Flying Kite and K-Kite Both subjective and objective findings demonstrate the efficacy of the proposed feedback design method

On the Creation and Fashionable Mechanism of Network Quasi-idioms and Its New Norms

CHE Fei

2015, 17 (3): 22-29.

Abstract ( 965 ) PDF (0 KB)( 142 )

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Through multidimensional focus on the network quasi-idioms, it is found that they are largely in line with the Chinese linguistic mechanism The Post-80s and Post-90s, as the main part of the Internet users, their psychological features especially the constructive postmodernism promote the popularity of network quasi-idioms, and they have an interactive relationship with the culture, showing the "Three Living" condition of Internet language life The network quasi-idioms would have suffered survival of the fittest under the mechanism of language rules The general norm is to be beneficial to communication and a constructive norm should be chosen: having humanistic concern and not losing the sense of social responsibility and cultural inheritance’s mission Their developing tendency in future is cold, popular, reviving, or newly coined with a cluster-type

Analysis of Problems, Causes and Their Countermeasures of Cybercultural Ecology

LIU Sheng-zhi

2015, 17 (3): 30-35.

Abstract ( 899 ) PDF (0 KB)( 135 )

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Cybercultural ecology faces many serious problems currently, such as opposing public opinions, the weakening of mainstream culture, over-commercialization and the insufficiency of network ethics The problems are rooted in many aspects including the reality of the transition period, the characteristics of network transmission, the promotion of commercial power, the construction of public cultural network, government supervision and the manner of Internet users The corresponding countermeasures are put forward including rationalizing management mechanism, strengthening the construction of the mainstream culture, restraining the impact of over-commercialization, strengthening the construction of public cultural service network and carrying out the cybercultural criticism

Prediction Model Based on Internet Search Information ——Taking Yu’e Bao Product Demand as an Example

ZHANG Ai-hua，HAN Yi-jia

2015, 17 (3): 36-41.

Abstract ( 945 ) PDF (0 KB)( 122 )

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Based on Baidu index and taking Yu’E Bao asset volume as an example, market demand prediction models containing Internet search volume and excluding Internet search volume are constructed and compared by using ARIMA model Comparative study shows that prediction model containing search volume has high precision, which means the data contains some factors not considered in traditional model The introduction of this variable is beneficial to improving the prediction precision of the model, providing more accurate results for the product or service market decision-making

Value Co-creation Research Based on Bibliometric Analysis

ZHAO Bao-guo， WANG Si-yao

2015, 17 (3): 42-49.

Abstract ( 1470 ) PDF (0 KB)( 142 )

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CNKI and Web of Science are chosen respectively as the Chinese and foreign literature data-sources, and through bibliometric analysis, value co-creation research is analyzed from the dimensions of time, place, subject, research level, key words and citation, based on which, three features are summarized, that is, the research shows a certain periodic characteristic; basic researches are dominant in quantity while practice and application research is few; the definition of value co-creation is not clear, and the number of the influential achievements is small

Criminal Regulation of Personal Information ——Comparative Research on Chinese Mainland and Macau

WEN Li-bin

2015, 17 (3): 50-58.

Abstract ( 877 ) PDF (0 KB)( 132 )

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Criminal law attribute serious infringement of personal information behavior to crime, showing the importance of personal characteristics, economic value and social attributes in personal information Personal information crime legislation is established and optimized through two amendments in mainland China, and meanwhile, as a part of China, Macau has its unique legal culture due to influence by the Portuguese legislation in a long history The Personal Data Protection Law of Macau provides specialized and systematic legal basis in the area of personal information protection Based on comparative research, Chinese mainland could learn lessons of advanced legislative experience from Macau，such as legislation model, regulation method and prosecuting mechanism

The Network Politics Practice Investigation Based on Habermas Communicative Action Theory

WANG You-yun1,2, CHEN-Lin3

2015, 17 (3): 59-66.

Abstract ( 1190 ) PDF (0 KB)( 126 )

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The network is a communication platform between the government and citizen, the development of the network is actively discourse politics practice based on Habermas’ theory of communicative action In case as empirical analysis tool, qualitative analysis and practical investigation are carried out on the network political development in our country Discovered through analysis: the role of government and citizen is positively changing by network, government is changing from inaction to positive administration, service administration has become the target of the government, Individual political role is undergoing the changes of modernity from subject to citizen; the positive interactive relations are gradually formed between the citizen and government The path of optimizing the network political development is to promote the administrative reform, to expand the effective way of administrative participation, to promote the ability of citizen network participation, to play the role of network as important platform for the public domain, to construct a friendly harmonious network consultation and participation politics system between citizen and government based on the theory of communicative action

Service Durable Goods Consumption under Projection Bias Perspective ——In the Case of Willingness to Pay on Rural Information Consumption

YUAN Chun-hui，LI Xiao-long，CHEN Wen-jing

2015, 17 (3): 67-73.

Abstract ( 1298 ) PDF (0 KB)( 126 )

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The projection bias model frame is introduced to consumer equilibrium in order to elaborate how people fail to maximize utility by the projection bias when they consume service durable goods By the experiment and field survey of how the experience of Internet influences the willingness to pay in next year, it is found that people’s cognition have significant changes after they’ve experienced the Internet Someone who has never used the Internet would underestimate the utility of broadband for the next year based on his current cognition because of the projection bias, resulting in his willingness to pay is lower obviously than someone who has experienced the Internet

Review of Foreign Research on Mobile Phone Addiction

JIA Yue

2015, 17 (3): 74-79.

Abstract ( 1132 ) PDF (0 KB)( 122 )

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Based on the summary of foreign research, there is still no consensus on the concept of mobile phone addiction; the object of the study is mainly the young people and the quantitative research is used as the main research method; the relationship of eight variables including gender, age, self-esteem and so on with mobile phone addiction is investigated; the harm of mobile phone addiction is involved in three fields - physiological, psychological and social and the precaution should be made in both mobile phone itself and in education The foreign research mainly focuses on physiology and psychology aspects which is microcosmic and investigation from macroscopic view is urgently needed

Empirical Analysis of Impact of Gaining Face on Impulse Buying

WANG Qi1，YOU Yi1, LIU Min2

2015, 17 (3): 80-88.

Abstract ( 1409 ) PDF (0 KB)( 133 )

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By situational experiment, the effects of gaining face on impulse buying, the mediating role of emotion on this relationship, and the moderating roles of face consciousness and self-esteem are investigated The results show that when people gain face, they generate positive emotions, which, in turn, leads to impulse buying Consumers with high face consciousness exhibit more positive emotions than those with low face consciousness, and consumers with low self-esteem have a greater tendency to engage in impulse buying These results reveal the importance of gaining face on impulse buying The implications of these findings for future research are discussed

Moderating Role of Housing Security on Income Distribution and Policy Choices

CHEN Wei

2015, 17 (3): 89-93.

Abstract ( 837 ) PDF (0 KB)( 131 )

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Intrinsic relationship between housing security and income distribution from the perspective of specification should be explored in order to develop the moderating role of housing security on income distribution Marx’s first need theory, welfare economics, theory of governmental intervention and the proposition of the "third way" are all theoretical foundation for this role of housing security It is found that this moderating role can be reflected by influencing the primary and secondary distribution of national income, as well as residents’ property income Empirical study reveals that the moderating effects vary with the choices of housing security policies As a result, it is necessary to make improvements on security forms, subsidy modes, security standards, planning and construction, etc

Empirical Study on Factors Influencing Bilingual Education Based on Structural Equation Model

WAN Yan，ZHANG Tian-tian，CHEN Wen-jing，YUAN Chun-hui，LIN Guo-yuan

2015, 17 (3): 94-100.

Abstract ( 1032 ) PDF (0 KB)( 146 )

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In recent years, more and more engineering higher education courses are taught in bilingual languages But for students, as there are two education goals of bilingual course -mastering professional knowledge and learning languages, some courses’ results were not so satisfactory The main influencing factors on bilingual courses are discussed by establishing a structural equation model based on three aspects ie teachers, students and teaching environment of universities and an empirical study is carried out The results show that although double teaching goals of bilingual education require teachers’ and students’ English level, students’ learning attitudes and teachers’ influence on students’ enthusiasm are the most important factors on promoting the teaching quality

Teaching Reform and Exploration for Electromagnetic Theory and Microwave Measurement Experiments Course

ZHAO Tong-gang1， ZHAO An-xin2， CHEN Xun1

2015, 17 (3): 101-105.

Abstract ( 1260 ) PDF (0 KB)( 124 )

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Electromagnetic theory and microwave measurement experiments course has great effects on students’ studying the basic theories of electromagnetic field and wave, the elementary knowledge and the basic experimental skill, and training students’ ability to analyze and solve problems By course study, students not only verify the abstract theories of electromagnetic field and microwave measurement, but also improve the ability to solve practical problems of microwave detection and measurement Beijing University of Posts and Telecommunications (BUPT), starting with experiment content, explores the teaching of electromagnetic theory and microwave technology experiment course in order to highlight the communication characteristics In the aspect of content, BUPT enriched the traditional experiments, such as measurement of electromagnetic wave transmission and waveguide transmission line measurement, added comprehensive experiments, such as microwave transceiver system measurements, low noise amplifier design, reformed the experimental method of antenna pattern measurement, which met the current demanding for cultivating talents The practice shows students’ abilities have been improved greatly in some aspects, such as mastery of knowledge, comprehensive design and microwave circuit application

University Research Funds Management Based on Principal-agent Theory

LI Feng1,2, LV Ting-jie1, LV Jia2, CHEN Xia1

2015, 17 (3): 106-110.

Abstract ( 1335 ) PDF (0 KB)( 121 )

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Principal-agent relationship is constituted among project entrust organizations, universities and project leaders in the research fund management Taking principal-agent theory as an analytical tool, and applying it to the practical research funding management problems, the goals pursued and information known by project entrust organizations, universities and project leaders respectively are analyzed The three parts’ inconsistent goals and asymmetric information obtained result in the "moral hazard" problem in the use of research funding, which is consistent with the principal-agent theory Based on the theory, suggestion on research funds management is proposed from the perspectives of restriction, incentive and dissuasion

Comparison of the Efficacy of Computer-mediated Peer Review

CHEN Zhen-zhen

2015, 17 (3): 111-118.

Abstract ( 821 ) PDF (0 KB)( 146 )

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This study reported findings from a comparative study on the efficacy of using Microsoft word and blogs for peer review in undergraduate EFL speech writing in China Multiple data and research methods were used to explore the dynamics of CMC peer review and the difference in the effect between the two modes of peer review Results showed students generally held very positive attitude towards CMC peer review Using Microsoft word generates more effective peer feedback than blog-based peer review but blog-based peer review is more interactive This study will provide useful insights to researchers and educators on CALL studies