Current Issue

2020, Vol. 22 No. 2 Published:30 April 2020

Cognitive Analysis of Peking Opera in the Perspective of Communication

HOU Wen-jun1,2, YUE Meng-yun1,2

2020, 22 (2): 1-10. doi：10.19722/j.cnki.1008-7729.2019.0409

Abstract ( 36 ) PDF (0 KB)( 465 )

References | Related Articles | Metrics

Taking Peking Opera as an example and using relevant data in Weibo and news from 2015 to 2019, cognition of Peking Opera from the public and the authorities in the past 5 years is explored through text analysis method The exploration is implemented from two aspects: key images and emotional tendencies It is found that: first, image cognition is quite different between the public and the authorities The authorities focus on stage and show, and the public focuses on stars and enjoyment Second, cognition change is different The authorities cognition is relatively stable, while the publics cognition always changes as time goes by Third, both the authorities and the public show a high evaluation on Peking Opera However, negative evaluations are from different aspects The public always complains about the poor comprehension of Peking Opera, while the authorities are not satisfied with the quality of Peking Opera This shows that the promotion on Peking Opera from the authorities has not met expectations in the past five years According to the analysis results, Peking Opera promotion strategies are proposed based on the characteristics of the public, in order to solve the problem of low effectiveness of promotion

Evolution of Customer Value in Socialized Business Environment

WEI Xiao-chao，LI Feng, YANG Jia-hui

2020, 22 (2): 11-22. doi：10.19722/j.cnki.1008-7729.2019.0342

Abstract ( 30 ) PDF (0 KB)( 38 )

References | Related Articles | Metrics

Based on the research of social commerce and customer value, and considering the characteristics of “social + e-commerce”, the customer behavior stage is summarized The socialized business customer value evaluation system is constructed based on RFM model and network public praise evaluation indicators Taking the social business environment variables as the research object, considering the influence of customer personality traits, designing the questionnaire, and using SPSS statistical analysis and structural equation model, the relationship among the influencing factors and customers behavior probability in the evolution of customer value are obtained In this way, the agent-based evolution model of social business customer value is constructed and simulated The experimental results show that the evolution of customer value of the social business platform has obvious phased characteristics The evolution of customer value is closely related to his personality traits Enterprises should adopt different customer value management strategies for different types of customers to reduce management costs

Brief Analysis of Pan-gamification Design of Buy Together

LYU Mei-yu1,2，PEI Xiao-jin1

2020, 22 (2): 23-29. doi：10.19722/j.cnki.1008-7729.2019.0431

Abstract ( 31 ) PDF (0 KB)( 40 )

References | Related Articles | Metrics

Buy Together has been successfully listed on the US stock market in less than three years, and become the third largest e-commerce platform after Taobao and JDcom The reason is that besides the advantages of the supply chain model and product positioning, the strategy of gamification design in every steps is also worth studying Comparative research method is used to analyze the gamification elements of Buy Together and its competitors, and to analyze how its pan-gamification design can drive users purchase behaviors It is hoped that the concept of pan-gamification design can bring new insights to designers in other fields

Boundary Basis and Legislative Expression of Personal Sensitive Information: Concurrent Comment on Article 1034 of the Civil Code（Draft）

PAN Lin-qing

2020, 22 (2): 30-39. doi：10.19722/j.cnki.1008-7729.2019.0423

Abstract ( 39 ) PDF (0 KB)( 41 )

References | Related Articles | Metrics

Personal information is divided into general personal information and personal sensitive information based on sensitivity, value gradient, and risk of infringement Facing the urgent need to protect personal sensitive information, the United States, the European Union and other countries and regions have successively introduced examples of new boundaries, while Chinas relevant regulations are either narrow or broad and judicial standards lack uniform standards Combining internal and external theory and practice, Chinas legislation should make a three-dimensional boundary about personal sensitive information: in the aspect of essence, it is defined as “if revealed or abused, the information will pose a great threat to individual freedom and personal dignity, and it will easily cause personal and property damage to information subjects; in the aspect of type, it is listed as “personal health information, biometric information, identification number, whereabouts, property information, sexual life and sexual orientation, etc”; in the aspect of judgment, it is stipulated as “factors such as scenarios and processing purposes to be considered” Based on this, Article 1034 of the Civil Code (Draft) should be revised and the relevant provisions of the Personal Information Protection Law should be designed，so as to make the appropriate legislation expression to the personal sensitive information

Identification Standard on Whether a Person Registers and Uses the Domain Name with Malice

XU Lu

2020, 22 (2): 40-48. doi：10.19722/j.cnki.1008-7729.2020.0025

Abstract ( 23 ) PDF (0 KB)( 35 )

References | Related Articles | Metrics

The development of the Internet has come to a new phase in China Domain name becomes an important mark in business However, the judicial interpretation on cyber-squatter has several deficiencies, especially in the identification standard on whether a person registers and uses the domain name with malice It should consider the subjective state of the person, and add two more circumstances to the standard in determining whether the person has malice

Impact of Economic Policy Uncertainty on Enterprises Cash Holdings

FANG Jian-zhen, HU Cheng

2020, 22 (2): 49-57. doi：10.19722/j.cnki.1008-7729.2019.0302

Abstract ( 22 ) PDF (0 KB)( 35 )

References | Related Articles | Metrics

Based on the quarterly data of non-financial listed companies in A-share market from 2008 to 2018, the impact of economic policy uncertainty on the cash holding level of enterprises is empirically studied, and the factors affecting the relationship between the two are explored The results show that: first, when economic policy uncertainty rises, enterprises will increase their holdings of cash, and according to the theory of interest convergence, for enterprises with equity incentives, economic policy uncertainty has a greater impact on their cash holdings Second, for enterprises with high degree of financing constraints, economic policy uncertainty has a greater impact on their cash holdings Third, in the aspects of region and industry, the cash holdings of enterprises in the central and western regions and industries with higher levels of competition are more sensitive to the economic policy uncertainty

Policy Uncertainty, Financialization of Enterprises and Investment in Entity Business

DU Wei-an, LI Jia-yao

2020, 22 (2): 58-66. doi：10.19722/j.cnki.1008-7729.2019.0320

Abstract ( 22 ) PDF (0 KB)( 37 )

References | Related Articles | Metrics

In recent years, Chinas economic development has gradually shown a trend of “financialization” At the micro level, the choice of Chinese enterprises on financial investment or entity business investment has received extensive attention Based on the quarterly data of non-financial enterprises in A-share market from the first quarter of 2007 to the third quarter of 2018, theoretical analysis and empirical research on the relationship among policy uncertainty, financialization of enterprises and entity business investment are made The results show that the increase in policy uncertainty will restrain financialization of enterprises For enterprises, the degree of financialization is negatively correlated with the investment in entity business With the rising degree of financialization, the investment in entity business will be reduced The inverse effect is even more significant when the level of policy uncertainty is high The conclusion is helpful to guide enterprises to balance the asset allocation between financial investment and investment in entity business And it is also conducive to the governments formulation of economic policies in the financialized environment

Influence of Environmental Regulation and R&D Investment on Green Technology Innovation

ZHAO Hong-zhong, HUANG Pin-tao

2020, 22 (2): 67-75. doi：10.19722/j.cnki.1008-7729.2019.0333

Abstract ( 15 ) PDF (0 KB)( 34 )

References | Related Articles | Metrics

Green technology innovation has always been an important part of green innovation research, but there are still different opinions on the influence of environmental regulation on green technology innovation Based on the research on the influence of environmental regulation and R&D investment on green technology innovation, the mechanism of environmental regulation on green technology innovation and the important role of R&D investment are explored The empirical results of panel threshold model show that the influence of environmental regulation on green technology innovation presents a significant V-shaped threshold feature, and the effects of environmental regulation on green technology innovation will be significantly different under different conditions of R&D investment intensity In addition, the industrial structure and the degree of opening to the outside world promote green technology innovation, among which the degree of opening to the outside world has no significant impact, while the level of economic development significantly inhibits green technology innovation

Influencing Factors of Chinas Manufacturing Exports to Countries along “Belt and Road”

TIAN Zu-hai，JIANG Huan

2020, 22 (2): 76-85. doi：10.19722/j.cnki.1008-7729.2019.0345

Abstract ( 22 ) PDF (0 KB)( 38 )

References | Related Articles | Metrics

With the continuous development of the Belt?and?Road?Initiative, Chinas trade with the countries along “Belt and Road” has become more frequent and important Based on the constant market share (CMS) model and the trade gravity model, the main influencing factors of Chinas manufacturing exports to the countries along “Belt and Road” are deeply investigated through the related data The research results show that the import demand of the countries along “Belt and Road” is an important factor to stimulate the trade scale of both sides The trade dependence of importing countries, and the common border also have significantly positive effects on Chinas manufacturing exports, while the distance between the two sides, and the tariff level of importing countries will hinder the exports Further, the measurement of Chinas manufacturing export potential to countries along “Belt and Road” reveals that China still has great export potential to Vietnam, Thailand, Russia, India and most Central and Eastern European countries This paper aims to provide reference for the construction of trade network of the Belt?and?Road?Initiative and for the improvement of the efficiency of labor division and cooperation

Domestic Regional Logistics Research Status and Hot Spot Visualization Analysis based on Bibliometrics

HUANG Kai, WANG Jian

2020, 22 (2): 86-95. doi：10.19722/j.cnki.1008-7729.2019.0412

Abstract ( 24 ) PDF (0 KB)( 40 )

References | Related Articles | Metrics

The concept of regional logistics was first introduced in China in 1980 and has been studied deeply by domestic experts and scholars Taking 1018 papers on regional logistics from January, 2000 to October, 2019 in CNKI database as research data, annual distribution, subject distribution, productive institutions, authors, keyword and the evolution of burst term are analyzed by using Cite Space, in order to explore the domestic research frontier in the field of regional logistics, and provide support in theory for the development of logistics industry

Two-way Investment, Patent Heterogeneity and Enterprises Innovative Quality

LI Hong-bing1, DUAN Xue-yi3, ZHAI Rui-rui2

2020, 22 (2): 96-105. doi：10.19722/j.cnki.1008-7729.2019.0426

Abstract ( 24 ) PDF (0 KB)( 32 )

References | Related Articles | Metrics

Theoretical mechanism of the two-way investment coordination effect affecting the enterprises patent quality is systematically clarified first Then using the matched database, and through the mediating effect model and panel instrument variable method, the effect of two-way investment on the patent quality of innovative enterprises in China is empirically examined from the perspective of patent heterogeneity It is found that: two-way investment is generally beneficial to improving the patent quality of innovative enterprises, and the regression of invention patent is more significant Further, two-way investment helps to improve the quality invention patent and design patent through the mediating effect mechanism of R&D fund input and R&D personnel input Finally, from the heterogeneity analysis, two-way investment can improve the patent quality of enterprises with high financing constraints and non-state-owned enterprises, while foreign direct investment promotes the patent quality of enterprises with low financing constraints, state-owned enterprises and central and western enterprises

Irrational Decisions of Lenders in P2P Lending

TU Yan, WANG Xiang-yu

2020, 22 (2): 106-118. doi：10.19722/j.cnki.1008-7729.2020.0049

Abstract ( 23 ) PDF (0 KB)( 32 )

References | Related Articles | Metrics

P2P lending, due to the prominent asymmetric information, lenders are prone to make irrational decisions, which lead to the increase of transaction risks Through using the valid transaction data from “PPDai” website and based on the Logistic regression model, the lending intention model for lenders and the default behavior model for borrowers are constructed, the influence of related variables on lending intention and default behavior is compared, and the rationality of decision variables is explored in a comprehensive and detailed way The results indicate that lenders have irrational decision-making phenomena Lenders tend to make the first type of errors towards variables such as “student occupation”, and commit the second type of errors towards variables such as “video authentication” Therefore, this research helps to identify the irrational decision variables and further provides guidance for enhancing lenders abilities of risk identification, optimizing lenders decision, regulating information revelation mechanism of P2P platform, improving the credit system of P2P platform and reducing credit risk in P2P lending