Current Issue

2020, Vol. 22 No. 3 Published:30 June 2020

Prevalence of Loan Words in Chinese Internet Culture: A Phenomenon of Rhetoric and Drive for Social Identity#br#

XIONG Zheng

2020, 22 (3): 1-6. doi：10.19722/j.cnki.1008-7729.2020.0079

Abstract ( 444 ) PDF (0 KB)( 1409 )

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This paper presents a study on a prevailing language phenomenon in Chinas social media, specifically the prevalence of considerable loan words used in Chinese netizens online communication. It is found that this linguistic popularity derives from the “rhetorical taste” retained through the effort of translation, and moreover, from users drive to obtain social identity among other netizens with similar interests. An insight is reached that translation, as a rhetorical practice, is employed by netizens to develop discursive resources and fulfill psychological needs in web context.

Prediction Model of Consumer Value Based on Pareto/NBD

LI Zheng-ren1，ZHANG Xiao-hang1，WANG Guang-hui2，SHI Dong-hai3，SHI Wen-hua1

2020, 22 (3): 7-14. doi：10.19722/j.cnki.1008-7729.2020.0056

Abstract ( 35 ) PDF (0 KB)( 26 )

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To improve the prediction accuracy of consumer value,based on the existing Pareto/NBD model and the supervised machine learning algorithm, an improved model is proposed, that is, the purchasing behavior data of recent sub-periods are used to predict the future purchasing frequency, which makes full use of users historical consumption information. The improved model was verified by using DiDis user consumption data, and the results show that the proposed model can improve the prediction accuracy significantly.

Incentive Effect of Government Innovation Subsidy on Enterprise Patent

YU Qian, TONG Jia-zi

2020, 22 (3): 15-26. doi：10.19722/j.cnki.1008-7729.2019.0388

Abstract ( 27 ) PDF (0 KB)( 25 )

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Based on the propensity score matching method, an empirical study is made on the average treatment effect of government innovation subsidy to the quantity and quality of patents. It is found that the government innovation subsidy can increase the quantity of invention patent application and the quality of invention patent and utility model patent. In the process of sub-sample heterogeneity analysis, the government innovation subsidy has a more significant effect on the quantity and quality of patents of enterprises whose executives have R&D background, or which are private, capital-intensive or located in the central or eastern areas. Clarifying the incentive mechanism of innovation subsidy can help improve the evaluation system of innovation subsidy and design and implement the policies of innovation subsidy in the process of realizing Chinas transformation from the biggest possessed country to the powerful patent country.

Government Subsidies, R&D Investment and Total Factor Productivity—Based on Analysis of Intermediary Effect of A-share Listed Companies in Shanghai and Shenzhen Stock Markets

BIE Zhao-xia, GUO Xiao-ya

2020, 22 (3): 27-38. doi：10.19722/j.cnki.1008-7729.2019.0359

Abstract ( 20 ) PDF (0 KB)( 21 )

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Taking Shanghai and Shenzhen A-share listed companies from the year of 2012 to 2017 as samples, the relationship between government subsidies and total factor productivity (TFP) of enterprises are empirically investigated, and the R&D (research and development) investment of enterprises is added into the model as a path variable to analyze the intermediary effect. The results show that (1) government subsidies can effectively improve TFP of enterprises, among which the R&D investment plays an intermediary role. (2) Government subsidies show a significant incentive effect on R&D. (3) Heterogeneity analysis of enterprises shows that government subsidies to private enterprises have the strongest promotion effect on TFP, and the intermediary effect of R&D investment is the most significant in private enterprises. Government subsidies to energy and health care industries are significantly positively correlated with TFP. Different regions lead to different contributions of government subsidies to TFP, but the overall effect is positive. Government subsidies in the south and east of China have a more significant incentive effect on TFP.

Impact of E-commerce Poverty Alleviation on Economic #br# Development in Chinas Underdeveloped Regions#br# —Empirical Study Based on Panel Data of 31 Provinces in China from 2012 to 2018

YUAN Chun-Hui, MA Yue

2020, 22 (3): 39-47. doi：10.19722/j.cnki.10087729.2020.0039

Abstract ( 30 ) PDF (0 KB)( 25 )

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In order to explore the influencing mechanism and effect of e-commerce poverty alleviation, the Stata fixed effect analysis method is used based on statistical yearbook data to analyze the impact of current policies on the economic level of various indicators of e-commerce poverty alleviation in poverty-stricken areas in China, and poverty alleviation suggestions are also put forward. It is found that, the broadband access rate, the average number of computers per capita, the sales of e-commerce and the number of people served by a single outlet in the poor provinces can significantly affect the economic development level of economically underdeveloped regions, and e-commerce poverty alleviation has got good results. It also provides reference for governments at all levels to promote poverty alleviation from the perspectives of promoting regional e-commerce development, ensuring industrial economy driven by e-commerce, and ensuring poor subjects involved.

Impact of Intermediate Inputs of Producer Services on Manufacturing #br# Export Technology Complexity

LING Dan，GUI Sen，LIU Hui-ling

2020, 22 (3): 48-56. doi：10.19722/j.cnki.1008-7729.2019.0361

Abstract ( 25 ) PDF (0 KB)( 23 )

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Based on the World Input-Output Table and the manufacturing industry panel data from the year of 2005 to 2014, the intermediate inputs of different producer services industries to the manufacturing industries and the export technology complexity of manufacturing industries with different technical levels are calculated, and the influencing mechanism of intermediate inputs on the manufacturing export technology complexity is expounded from three aspects: knowledge spillover effect, cost reduction effect and factor reorganization effect, and the panel model is used for empirical testing. The results show that for the manufacturing industry as a whole, intermediate inputs of middle and low level of knowledge-based producer services industries such as cargo transportation, warehousing and postal services industry, and information services industry can promote the manufacturing export technology complexity. And the impact of intermediate inputs of high level of knowledge-based producer services industries such as R&D and other technical services industries on the manufacturing export technology complexity is not significant; the influence of intermediate inputs of different producer services industries on the export technology complexity of manufacturing industries with different technical levels varies significantly.

Evolutionary Game Analysis of Supply Chain Financial Platform Behavioral #br# Regulation Based on Prospect Theory

JI Chun-yang, FENG Bao

2020, 22 (3): 57-67. doi：10.19722/j.cnki.1008-7729.2020.0010

Abstract ( 40 ) PDF (0 KB)( 25 )

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From the perspective of regulators, the prospect theory is introduced into the supply chain financial platform behavioral regulation, the method of evolutionary game is used to research the game process of the platform and regulators, and constraint conditions and key factors in the absence of platform violation are obtained. MATLAB simulation is used to analyze the influence of various factors on the characteristics of platform behavior evolution. Further, regulatory suggestions are put forward. The results show that: due to the existence of bounded rationality and the influence of the financial environment, it is difficult to achieve all the ideal constraints in reality, and platform violation cannot be eradicated. Reducing the platforms operating costs, regulatory costs and excess profits, improving the platforms perception of regulatory penalties and supply chain financial risks, and strengthening regulators supervision on platform violation can effectively improve the effect of behavioral regulation.

Role of Online Supply Chain Finance in Alleviating SMEs Financing Constraints#br# —Empirical Analysis Based on Listed Companies

WANG Fang1，DOU Zhi-hong2

2020, 22 (3): 68-77. doi：10.19722/j.cnki.1008-7729.2019.0362

Abstract ( 29 ) PDF (0 KB)( 30 )

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Using the cash-cash flow model and taking the financial data of SMEs (small and medium enterprises) from the year of 2008 to 2017 in the Wind Database as a sample, the role of online supply chain finance in alleviating financing constraints of SMEs is empirically analyzed based on the enterprise ownership system. The results show that financing constraints are common among SMEs, while non-state-owned enterprises face more serious financing constraints; supply chain finance can alleviate financing constraints to a certain extent, while online supply chain finance is more effective to SMEs. Financing constraints can be alleviated better in non-state-owned enterprises than in state-owned enterprises.

Willingness of Continuous Knowledge Sharing in Non-Transactional Virtual Communities: A Co-dependency Perspective#br#

YUE Yu-jun, LI Xiao-yue

2020, 22 (3): 78-86. doi：10.19722/j.cnki.1008-7729.2020.0059

Abstract ( 26 ) PDF (0 KB)( 23 )

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Users low willingness of continuous knowledge sharing is one of the important problems that perplexes the non-transactional virtual communities. It is urgent to study the relationship among users and how to maintain the relationship for a long time. Therefore, the theory of co-dependence in psychology is introduced and the impact of co-dependence on users willingness of continuous knowledge sharing is explored in two modes. The results show that co-dependence can more directly explain the relationship among users, and has a significantly positive impact on user loyalty and their willingness of continuous knowledge sharing, and user loyalty partially plays a mediating role in it. Finally, according to the research results, the operation suggestions and research prospects are analyzed and proposed, in order to provide reference for the operation of non-transactional virtual communities and related research.

Construction of Picture Books Emotional Design Model and Evaluation Index System

WANG Xiao-chun, ZHOU Meng-xi

2020, 22 (3): 87-93. doi：10.19722/j.cnki.1008-7729.2020.0077

Abstract ( 29 ) PDF (0 KB)( 24 )

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Based on the three-level theory of emotional design, design elements of the picture book are disassembled, and the emotional design model of the picture book is constructed to describe how design elements of the picture book transmit information through the emotional design. The cover shape, color, layout, material, text expression, narrative expression and other elements of the picture book pass its information to readers reflection layer of perception and awaken readers emotions, through visual sense, tactile sense and other instinct layers of sensory perception and page-turning, reading and other operation in behavioral layers. By extracting the emotional factor library for factor analysis, an evaluation index system for the emotional design of picture books is proposed, including design quality, story communication, emotional awakening, etc.

#br# Exploration of New Models in Education Services—Teaching Practice of Benchmark Course of “Multi-specialty Integration and #br# Collaborative Innovation Technology”

L Liang, WANG Ran

2020, 22 (3): 94-100. doi：10.19722/j.cnki.1008-7729.2020.0099

Abstract ( 38 ) PDF (0 KB)( 25 )

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 Based on the analysis of the problems encountered during the current innovation and entrepreneurship education reform, the feasibility of integrating the multi-specialty well-rounded talent cultivation model into the innovation and entrepreneurship education reform in universities is discussed, and the construction of the benchmark course of “Multi-specialty Integration and Collaborative Innovation Technology” is introduced. In terms of course faculty organization, teaching focus and learning mode, the course breaks through the traditional teaching model and integrates marketing management with science and technology to break down specialty barriers. Through the reform of the innovation and entrepreneurship curriculum, students can broaden their knowledge, improve practical abilities, and students innovative thinking and entrepreneurial abilities can be cultivated, and the teaching concept of “integration of industry and education” will be realized.

Influencing Factors of Postgraduate Academic Atmosphere Based on Bibliometrics

HU Chun, LIU Chuan, ZHOU Hui-qin

2020, 22 (3): 101-109. doi：10.19722/j.cnki.1008-7729.2020.0081

Abstract ( 29 ) PDF (0 KB)( 37 )

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Based on the ternary interaction theory, content analysis and ROST CM6 mining software are used to analyze articles related to postgraduate academic atmosphere from the year of 1982 to 2019 in CNKI database, WANFANG DATA and VIP JOURNAL by bibliometrics analysis model, forming a theoretical explanation of the influencing factors on postgraduate academic atmosphere. The results show that environmental factors, personal factors and behavioral factors affect postgraduate academic atmosphere, and the top five factors are: campus environment, ability, ethics, academic behavior and personal motivation. At last, this article proposes some advice about postgraduate academic atmosphere construction based on the research conclusions.

Strengthening Service and Support for Depressed College Students#br# —A Case Study of an Engineering College

ZANG Wei-wei1, ZHANG Ping2

2020, 22 (3): 110-114. doi：10.19722/j.cnki.1008-7729.2019.0425

Abstract ( 31 ) PDF (0 KB)( 21 )

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In order to deeply understand and grasp the characteristics of depressed college students and promote the service and support for the depressed college students,the data of 31 depressed college students were collected through the interview with students instructors, and the incidence, treatment and rehabilitation of the students were analyzed. The results showed that the stress events associated with the diagnosis of depression were mainly academic stress and dormitory conflict; depression rates were higher in freshmen and among female college students; nearly half of the students would choose to leave school for treatment while fewer than a quarter of them received systematic drug treatment; comprehensive counseling resources and supporting system in the colleges were essential for the rehabilitation of depressed college students.