关键词: 经典扎根理论, 商业模式, 价值主张

Abstract:

The rapid development of information technology and environment had a profound impact on the study of business model and its innovationsHowever, a lot of research results of business model still didn’t reach a consensus on this fundamental conceptAiming at this complex concept, this paper uses the classical grounded theory to systematically analyze a great number of business model materials, and  discusses the relationship among different factors of business model, especially between business model and strategy and the reform and innovation types of business model, etcFinally this paper achieves the definition of the business model with the value proposition as the core logic and constructs business model theory system, which will provide a theoretical basis for the further theoretical research and business practice

Key words: classical grounded theory, business model, value proposition