关键词: 移动支付, 商业模式, 演化博弈

Abstract:

The rapid development of mobile payment industry is inseparable from effective business model, the formation and choice of which become one of the key issues Assuming that the mobile operators and financial institutions in the mobile payment industrial chain are limitedly rational, this paper makes use of the evolutionary game theory to establish asymmetric replicator dynamics on cooperation and competition of the predominance for the mobile operators and financial institutions By analyzing this model, the evolutionary trend of mobile payment and the parametric conditions which need to be met for selecting different business models are obtained The results provide suggestions for policy decision of mobile operators and financial institutions in the mobile payment industrial chain

Key words: mobile payment, business model, evolutionary game