北京邮电大学学报(社会科学版) ›› 2014, Vol. 16 ›› Issue (2): 1-5.

• 网络文化 •    下一篇

论网络时代“萌文化”的视觉化传播问题

  

  1. 北京邮电大学 数字媒体与设计艺术学院,北京100876
  • 收稿日期:2014-01-02 出版日期:2014-04-30 发布日期:2023-03-27

Visualized Transmission of Adorable Culture in Network Times

  1. School of Digital Media & Design Arts, Beijing University of Posts and Telecommunications,
    Beijing 100876, China
  • Received:2014-01-02 Online:2014-04-30 Published:2023-03-27

摘要:

每一次媒介技术的革新都将产生一种新兴的文化形态。网络技术不断发展更是推动了一种图像文化的传播。高度视觉化已成为当今文化发展的主要特点。当下走红于现实与网络之中的——“萌文化”,就是一种典型的、以图像传播为主的文化。为了探析这种网络中的图像文化,通过对网络中出现有关“萌”文化现象的文本分析,在图像传播伦理影响下,分析这种文化的传播特点,思考这种图像文化在网络时代的嬗变。

关键词: 网络, 视觉化, 网络文化, 萌文化, 图像传播

Abstract:

The media technology innovation always produces new cultural forms The development of network technology has even pushed the transmission of image culture High visualization has become the main characteristic of the culture The “adorable” culture which is at present popular between reality and network is a kind of typical and visual communication-centered culture Through text analysis of “adorable” cultural phenomenon, its communication characteristics are researched and its visualized-information communication changes in network times are pondered under the visualized transmission theory

Key words: network, visualization, network culture, adorable culture, image transmission

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