市场导向、价值共创与创新绩效研究——制度环境的调节作用

北京邮电大学学报(社科版) ›› 2017, Vol. 19 ›› Issue (4): 51-57.

市场导向、价值共创与创新绩效研究——制度环境的调节作用

北京邮电大学经济管理学院,北京100876

收稿日期:2016-12-19 出版日期:2017-08-30
基金资助:
首都经济贸易大学特大城市经济社会发展研究协同创新中心项目（TDJD201507）

Market Orientation, Value Co-creation and Innovation Performance#br# ——Moderating Role of Institutional Environment#br#

School of Economics and Management, Beijing University of Posts and Telecommunications,
Beijing 100876, China

Received:2016-12-19 Online:2017-08-30

摘要/Abstract

摘要： 结合服务科学领域价值共创最新研究进展，将企业与顾客价值共创引入市场导向与创新绩效的关系研究中，探索了其是否发挥中介作用；由于服务主导逻辑近日新增原理指出，制度在企业与顾客价值共创中起到协调和约束作用，进一步将制度环境作为调节变量，研究了正式制度与非正式制度在市场导向影响企业与顾客价值共创过程中的作用。通过多元线性回归和调节效应的检验方法对研究假设进行实证检验，结论为：（1）市场导向对企业创新绩效有正向显著影响，企业与顾客价值共创在其中起到中介作用；（2）制度环境在市场导向和企业与顾客价值共创的关系中具有调节作用。整合创新理论与价值共创理论，为我国企业在实践中的创新与营销活动提供了理论支持。

关键词: 市场导向, 价值共创, 正式制度, 非正式制度, 创新绩效

Abstract: As Service-Dominant Logic has kept evolving, value co-creation is introduced between corporations and customers as a mediator between market orientation and innovation performance Further more, based on the coordination and constraint role of institutions, formal institutions and informal institutions as moderators for the relationship between market orientation and value co-creation is explored Hypotheses are tested through multivariable linear regression model and other testing methods, and it is found that: (1) market orientation has positive effects on innovation performance, and value co-creation plays as the mediator between them; (2) both formal institutions and informal institutions have moderating effects on the relationship between market orientation and value co-creation This research integrated theories of innovation and value co-creation, providing theoretical support for further innovative and marketing activities of China′s corporations

Key words: market orientation, value co-creation, formal institution, informal institution, innovation performance

中图分类号:

李吉音. 市场导向、价值共创与创新绩效研究——制度环境的调节作用[J]. 北京邮电大学学报(社科版), 2017, 19(4): 51-57.

LI Ji-yin. Market Orientation, Value Co-creation and Innovation Performance#br# ——Moderating Role of Institutional Environment#br#[J]. JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM, 2017, 19(4): 51-57.

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