Abstract: The symbolization agency in value formation has broken some popular explanation of value’s origination, especially in virtual space, which made us to reflect what the value is and where does the value come from. The phenomenon made people to doubt about the authenticity of value showed in daily life, and also made people to concern about another source of dissimilation to human. The paper is aiming to do some theory improvement based on appresentation method, which will help us to analyze the dissimilation to human from symbolization.

Key words: value, symbolization, appresentation, dissimilation