Abstract:

The article adopts the theory of value chain as a guide to construct a complete value chain of digital art, in an attempt to make the digital industry group to achieve a winwin situation, and ultimately to facilitate healthy development of Chinese digital art. It is proposed that in the process of constructing and developing the value chain of digital art, when paying attention to the commercial value, the artistic value should not be neglected.

Key words: digitalmedia, valuechain, construction, mediaarts