Abstract:

The network age has promoted the development of the red websites, but the

differences of constructing ideas, development strategies and the degree of emphasis have led

to the different effectiveness of the website construction Through comparative analysis of

the selected “100 sites” from the university ideological and political websites, ordinary

college ideological and political websites and business websites, to a certain extent, the

current situation and shortcomings of the development of the university red websites will be

found, which may give reference to further development of university red website construction

in order to increase the effectiveness of construction

Key words: university website, red website, comparative analysis, effectiveness