Abstract:

In the process of three nets fusion, contradictions and local cooperations about IPTV, network television and mobile TV have appeared, between radio and television operators and telecom operators In this game, IPTV operation earns the most outstanding performance However, the most potential industry of IPTV is in the development dilemma for easier said than done because of department interests and the secret competition of industry chain, etc These lead to the difficult advancement of IPTV industry At the same time, the fast development of other interactive new media industries embarrasses the present IPTV cross-industry business This paper first defines IPTV value chain from the bilateral market characteristics, and confirms the coordination game idea is the essence of forming IPTV platform value chain (bilateral customers), and then analyzes the reasons for the failure of bilateral customer coordination by using the coordination game, and the power of choosing Pareto optimal participation strategy by bilateral customers from the bilateral market perspective Based on the above analysis, this paper finally comes to the strategy of promoting the formation of bilateral customers in the IPTV value chain

Key words: IPTV platform, coordination game, value chain, cluster, three nets fusion