Current Issue

2012, Vol. 14 No. 5 Published:31 October 2012

Value Thinking of Network Animation in the Age of 3D Movie

LI Si-da，CHEN Yang

2012, 14 (5): 1-4.

Abstract ( 1694 ) PDF (0 KB)( 309 )

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In recent years, 3D stereoscope animation films, in which “Avatar” is regarded as a representative, become very popular The animation has relied increasingly on computer graphics (CG) special effects and motion capture technology, which makes the aesthetics of the animated film be more simplified In this situation, the paper queries “Hollywood mode” of 3D animation and explores the meaning and value of traditional animation This paper points out that the emerging network media may become an important platform for renaissance of traditional animation at present Therefore, how to support and guide the development of “diversification” of China’s animation industry, especially to support the new media animation in network platform by the policy and the funds, will become an important issue confronted by the directors and the animation industry policy makers

Design and Implementation of Analyzer Based on Synonyms in College Online Community

KONG Hao, QUAN Xiao-song, CHEN Yong-hua

2012, 14 (5): 5-8.

Abstract ( 1491 ) PDF (0 KB)( 375 )

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The college online community is one of the major platforms for accessing student’s value orientation, mental characteristics and political tendency How to collect development trend of college online community accurately and scientifically, to provide scientific decision for students’ political and ideological education and to promote the construction of harmonious campus has been an important topic on colleges’ moral education in the new era Full text retrieval is the main technology to get data to do data mining, while to get retrieving information accurately in full text retrieval is the basis of data mining In different situations, doing synonyms retrieval is one of the important demands to get retrieving data Using analyzer to calculate synonyms information during online communication will make analyzer more accurate, and users can obtain development dynamics scientifically of online community 

A Study on the Web-Based Media Literacy Education      in College English Teaching

YU Ying

2012, 14 (5): 9-15.

Abstract ( 1988 ) PDF (0 KB)( 270 )

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IT-based reform in college English teaching has enabled a large amount of web-based media information to enter the learning process Therefore, it is essential to improve the students’ Internet-based media literacy College English teachers can carry out media literacy education by enhancing the students’ language proficiency, common sense of mass media and ability in analytical discourse analysis However, shortages in teaching hours, qualified teachers and textbooks have become major obstacles in this progress

Research and Application of Flow Theory in Science Exhibition

XU Jiao-qiang，FENG Su-zhong

2012, 14 (5): 16-21.

Abstract ( 1441 ) PDF (0 KB)( 277 )

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The application of flow theory in science exhibition is a valuable research topic This paper first introduces the flow experience, and then researches the way of introducing flow theory to the exhibition design, based on which the theoretical model is proposed Finally, by showing the application of flow theory in the Preface Hall of the General Hall of Wuxi Sensing China Windows, this paper provides theoretical and practical basis for the emergence and inspiration of flow experience in science exhibition

Applications of Multimedia Linkage System Used in Science Exhibition

WANG Jin, LIU Jian-she

2012, 14 (5): 22-26.

Abstract ( 1138 ) PDF (0 KB)( 254 )

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 Multimedia linkage system used in the science exhibition refers to the system which controls multiple devices and at the same time makes interaction between visitors and the display system It can effectively overcome the traditional multimedia display system in terms of single and fixed form of exhibition applications In the World Expo, the multimedia linkage system applied in the German Pavilion is a successful example Based on this, the multimedia linkage system is designed and developed on the basis of interaction between man and machine, man and man, and machine and machine during the construction of the Preface Hall of the General Hall of Wuxi Sensing China Windows with the theme of the Internet of Things This paper aims at promoting the more general application of large-scale multimedia linkage system, encouraging the development of science exhibition

Study on the Special Characteristics of Chinese Government Credibility

LI Yu-sheng

2012, 14 (5): 27-32.

Abstract ( 1843 ) PDF (0 KB)( 295 )

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Credibility is the legitimacy foundation of modern government In recent years, based on the research of western researchers, the research on Chinese government credibility is increasing dramatically However, the existing research ignores the internal differences of government credibility between China and western countries They focus on the interpretation of concept and theory, and ignore accurate analysis and comparative methods Compare to the credibility of western countries, Chinese government credibility has three important characteristics: the public have a high degree of confidence in the central government; there is a huge gap of the credibility between central government and local government; the credibility of the central government is relatively stable, but the credibility of the local government is declining seriously The reasons behind these characteristics are very complex, for they are influenced not only by the traditional political values, but also the change of institution or public policy

Discussion on Construction of Legal Framework of Charitable Trust in China

MENG Jie1,2, LI Meng-xuan3

2012, 14 (5): 33-38.

Abstract ( 1338 ) PDF (0 KB)( 289 )

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 Compared to private trust, charitable trust plays a significant role in eliminating poverty, maintaining social stability and realizing fairness and justice, and other aspects, which breathtakingly attracts more worldwide attention At present, the development of charitable trust in our country is still at the initial stage Beginning from the origin of charitable trust, this paper is aimed at analyzing the legal basis and current situation of charitable trust and putting forward the effective and reasonable suggestions for the construction of legal framework of charitable trust in China, which have significant guidance to issuing specific charitable trust and fully developing the advantages of charitable trust

Research on Delivered Value of Mobile Internet Base on Quantitative Method

XIE Xue-mei，LI Zi-feng

2012, 14 (5): 39-46.

Abstract ( 2177 ) PDF (0 KB)( 297 )

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For a better understanding of factors affecting the user experience and satisfaction of Mobile Internet, based on the delivered value principle, the paper quantifies the influencing factors and user evaluation of delivered value, and then establishes the delivered value model of Mobile Internet It also analyzes the Mobile Internet from the perspectives of networks, terminals and applications, and then does empirical research on influencing factors of delivered value, getting the factors affecting networks, terminals and applications of Mobile Internet separately, and also getting the factors affecting the delivered value of Mobile Internet In conclusion, the product value has strongest influence, and spiritual cost, service value and monetary cost are less influential, and personnel value, image value, time costs and physical costs are least influential, based on which, this paper gives proposals to improving the user experience of Mobile Internet

Research on Formation of IPTV Value Chain from the Perspective of Bilateral Market

LIU Yue, LIU Lan, HUI Mei-ning

2012, 14 (5): 47-52.

Abstract ( 1550 ) PDF (0 KB)( 260 )

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In the process of three nets fusion, contradictions and local cooperations about IPTV, network television and mobile TV have appeared, between radio and television operators and telecom operators In this game, IPTV operation earns the most outstanding performance However, the most potential industry of IPTV is in the development dilemma for easier said than done because of department interests and the secret competition of industry chain, etc These lead to the difficult advancement of IPTV industry At the same time, the fast development of other interactive new media industries embarrasses the present IPTV cross-industry business This paper first defines IPTV value chain from the bilateral market characteristics, and confirms the coordination game idea is the essence of forming IPTV platform value chain (bilateral customers), and then analyzes the reasons for the failure of bilateral customer coordination by using the coordination game, and the power of choosing Pareto optimal participation strategy by bilateral customers from the bilateral market perspective Based on the above analysis, this paper finally comes to the strategy of promoting the formation of bilateral customers in the IPTV value chain

Research on Services Quality Evaluation Index System and Perception
Method of Telecom Enterprises
——Taking the operator “A” brand in Chongqing as an example

Yang Feng-rui1,2, WU Zai-xue3, DOU Hou-xi2

2012, 14 (5): 53-57.

Abstract ( 1321 ) PDF (0 KB)( 273 )

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With the increasingly fierce competition in telecommunications market, enterprise service quality has become the core of the enterprise competitiveness, but how to evaluate the quality of service perception has been the focus of telecom enterprises From the perspective of customers and focusing on information incompleteness and rule fuzziness in the process of telecom quality of service evaluation, this paper makes full use of customers’ perception on the fuzziness and grey in the telecom quality of service and, based on the theory of grey system and combining fuzzy comprehensive evaluation method, this paper constructs customer-perceptible grey-fuzzy comprehensive evaluation model for telecom quality of service Taking the operator “A” brand in Chongqing as an example, it also proves that quality of service evaluation system has higher effectiveness and maneuverability, which provides a scientific and effective method for telecom service enterprises’ evaluation to their quality of service

Research on Revenue Sharing Contract of the Value Added Service Supply Chain

LIU Wei1, XU Qiong-lai2, FU Si-bao3

2012, 14 (5): 58-65.

Abstract ( 1327 ) PDF (0 KB)( 276 )

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 This study, by applying the revenue sharing contract of supply chain, and starting from supply chain cooperative relationship of the secondary-manufacturer, establishes a revenue sharing contract model of the value added service supply chain with the distributor as the core member Based on game theory, the relation function of mobile operator (MP), service operator (SP) and the whole supply chain profit is obtained The proposed model is exactly calculated and empirically evaluated by using real operation data collected from a mobile operator company Finally, the results reveal that 6:4 is the concerted result for MP and SP

Study on Influencing Factors of Radio Spectrum Value

WANG Hui-xian, LV Ting-jie, XIE Fei-bo, WANG Qi

2012, 14 (5): 66-71.

Abstract ( 1834 ) PDF (0 KB)( 308 )

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With the wide application of new radio technology and business in social economy and people’s livelihood, there is a growing demand for spectrum and the contradiction between supply and demand of radio spectrum is becoming increasingly prominent Through the analysis of existing spectrum literatures and ITU reports, four assessment dimensions of influencing factors of radio spectrum value are determined, that is, time, geographic location, frequency and technology And the assessment indicators of each dimension are formed through expert interview, and thereby, the initial indicator system of radio spectrum value influencing factors is established Based on this, the method of factor analysis is employed to expand and screen the initial indictors, and consequently, the final indicator system of radio spectrum value influencing factors is established, which lays theoretical foundation for building reasonable radio spectrum value evaluation system and assessing radio spectrum value effectively

Variable Contingent Diffusion Model of Customized 3G Mobile Phones

WANG Qi, SHAO Xue-jiao, ZHANG Ying，LIU Dan

2012, 14 (5): 72-78.

Abstract ( 1413 ) PDF (0 KB)( 287 )

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To more scientifically and effectively predict the development trend of customized 3G mobile phone and provide decision-making basis for operators, this paper introduces Bass model to the diffusion study on customized 3G mobile phone, and combining the diffusion properties of customized 3G mobile phone, builds the variable contingent diffusion model Through empirical analysis and comparative analysis of Bass model, contingent diffusion model and variable contingent diffusion model, this paper discovers that the curve fitting effect of variable contingent diffusion model is the best for customized 3G mobile phone business, and variable contingent diffusion model is suitable for predication of customized 3G mobile phone users Meanwhile, it is found that major diffusion motivation of customized 3G mobile phone is internal factors, and users are affected greatly by word of mouth Therefore, major influencing factor of customized 3G mobile phone business diffusion is from word of mouth of the existing users on potential ones

Influence of Perceived Gift Value on Customer Loyalty

WU Shi-jun1，2, JIN Yong-sheng1, CHEN Tao2，LU Wei2

2012, 14 (5): 79-85.

Abstract ( 1841 ) PDF (0 KB)( 258 )

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 From the customer perceived gift value (including utilitarian value and hedonic value), this paper builds up a concept model, which takes utilitarian value and hedonic value as leading variables, takes customer satisfaction and customer trust as intermediary variables, and takes customer loyalty as the results variables The empirical analysis shows that utilitarian value and hedonic value have no direct significant impact on customer loyalty Customer satisfaction and customer trust are the basis and key factor of affecting customer loyalty and they are also the intermediary variables of explaining utilitarian value and hedonic value affecting customer loyalty Utilitarian value has a direct impact on customer satisfaction, and thus affects customer trust and ultimately customer loyalty, but has no direct significant impact on customer trust In contrast, hedonic value has direct significant impact on customer trust, and thus affects customer loyalty, but has no direct significant impact on customer satisfaction Customer satisfaction is the antecedent variables of customer trust

Dialectical Analysis of Economic Growth Priority and Employment Increment Priority

WANG Yi-na, TENG Xiang-li

2012, 14 (5): 86-90.

Abstract ( 1621 ) PDF (0 KB)( 260 )

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 China’s economy has been keeping a rapid and stable growth, but mostly in the respect of growth rate and economic growth is obviously not in accordance with employment increment Therefore, some economists put forward the strategic goal of transforming from “economic growth priority” to “employment increment priority”, based on which, this paper analyzes “dialectical relationship between economic growth priority and employment increment priority” Through empirical analysis of the relationship between economic growth and employment increment since 1991, this paper analyzes the reason that China’s economic growth doesn’t ideally promote employment increment, and on this basis it puts forward suggestions on how to create the benign interactive mechanism between economic growth and employment increment

Relationships among Leadership Behavior, Perceived Organizational Support
and Employee Engagement
——Taking telecom enterprises as an example

CHU Cheng-xiang, MAO Hui-qin, JIANG Rui-lan

2012, 14 (5): 91-99.

Abstract ( 1531 ) PDF (0 KB)( 258 )

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On the basis of 315 effective survey samples collected from different telecom enterprises of several areas, this paper empirically investigates the relationships among leadership behavior, perceived organizational support (POS) and employee engagement with SPSS 170 and AMOS 170 Results show that leadership behavior and POS have a significant effect on employee engagement POS plays a partial mediating role between leadership behavior and employee engagement Finally, the paper gives some proposals for elevating employee engagement in telecom enterprises 

Research on a Theoretical Framework for Living Lab

LI Qing, LI Miao, CAO Jing

2012, 14 (5): 100-108.

Abstract ( 1666 ) PDF (0 KB)( 262 )

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Living Lab is a new methodology and model, and its innovative research and design have significant influence on various industries Through literature review, case study and brainstorming, this paper analyzes and interprets the existing literature and practice on Living Lab, summarizing a three-tier theoretical framework for Living Lab, and then this paper makes detailed analysis of each element in this theoretical framework, in order to provide theoretical support for further research on Living Lab

   Research on Career Decision-Making Efficiency of Key Universities of Science
and Engineering Students

ZHANG Ping1, NI Shi-guang2,3

2012, 14 (5): 109-111.

Abstract ( 1789 ) PDF (0 KB)( 303 )

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With the increasingly higher pressure in employment today, career decision-making has become an important factor influencing career decision-making difficulties In order to understand the key universities of science and engineering students’ career decision-making efficiency, this paper analyzes 487 college students, and the results shows that, grade, gender, region and family finances have the influence on career decision-making efficiency, but differences in major has no influence on career decision-making efficiency, based on which, this paper puts forward the improvement measures

An Empirical Study of Applying Formative Assessment to an EFL Public Speaking Course 

ZHENG Chun-ping1, LI Chu-han2, LU Zhi-hong1

2012, 14 (5): 112-118.

Abstract ( 2085 ) PDF (0 KB)( 279 )

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 In this paper, the authors developed a tentative model for assessing EFL learners’ public speaking competence by incorporating effective formative practice with traditional summative assessment. An exploratory study was carried out in an EFL public speaking course which took two hours per week for sixteen weeks. Fifty-six participants in the course were randomly divided into two groups: an experimental group with the application of the new assessment model and a control group with the traditional assessment model. The correlated data analysis indicates that the learners in the experimental group demonstrated significantly better performance in public speaking, particularly in terms of their delivery skills. The analysis of learning journals and post-experimental surveys also shows learners’ positive perception of the new assessment model.