Abstract:

The marketing channels play a great role in mobile development, especially in the severe competition circumstances Current social marketing channels and present assessment system of X Mobile Company are analyzed Unitary quantitative assessment has been extended to qualitative and quantitative assessment and assessment objects are redefined in order to break the limitation of the original assessment system in social marketing channels By evaluating social channel members through applying the new assessment system, the advantages and disadvantages of respective marketing channels are summarized Finally, reform suggestion is put forward for social marketing channels of X Mobile Company

Key words: marketing channels, social channels, assessment system, channel reform