Study on Evaluation Model of Telecom Operators’ Group Clients’ Adoption #br#
of Mobile Services

Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) ›› 2013, Vol. 15 ›› Issue (6): 55-60.

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Study on Evaluation Model of Telecom Operators’ Group Clients’ Adoption #br# of Mobile Services

School of Economics and Management, Beijing University of Posts and Telecommunications,
Beijing 100876, China

Received:2013-10-12 Online:2013-12-30 Published:2023-03-27

Abstract

Abstract:

From the perspective of telecom operators and focusing on the group clients, the factors affecting group clients’ adoption of mobile services are studied and the evaluation model is built. Then marketing strategies for telecom operators to promote mobile services are put forward, which provides the scientific theoretical guidance and assessment tool for the actual work of telecom operators.

Key words: informatization, group client, three-network convergence, mobile service, evaluation model

CLC Number:

YANG Meng-ke, ZENG Jian-qiu. Study on Evaluation Model of Telecom Operators’ Group Clients’ Adoption #br# of Mobile Services[J]. Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition), 2013, 15(6): 55-60.

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Study on Evaluation Model of Telecom Operators’ Group Clients’ Adoption #br# of Mobile Services

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