Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) ›› 2015, Vol. 17 ›› Issue (2): 40-44.

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Incentive Mechanism by Group-buy Website Based on Principal-agent Theory

  

  1. School of Economics and Management, Chongqing University of Posts and Telecommunications, Chongqing 400065, China
  • Received:2014-06-27 Online:2015-04-30 Published:2023-03-27

Abstract: Using principal-agent theory, the incentive mechanism is designed for the group-buy websites towards supply chain core enterprises and the group-buy websites’ incentive mechanism towards suppliers is discussed The results show that the stronger the capacity of the group-buy websites is, the higher the degree of endeavor is; that the stronger the capacity of the suppliers is, the higher the level of the hard-working is; that the stronger suppliers can get more incentives from the group-buy websites

Key words: group-buy website, core enterprise, principal-agent, incentive

CLC Number: