Abstract: Emoji, as a kind of nonverbal sign of online communication, has become increasingly active and been a new  internet cultural phenomenon The rising reason of emoji is analyzed from three aspects - content, subject and technology, with the methods of industrial observation and theoretical analysis Then emoji′s characteristics and developing trends are summarized in five aspects, including the carnivalization and jocosity in spirit, the hot topic and defamiliarization in material, dynamism and image-text in form, segmentation and self-made mode in production and platformization and industrialization in marketing

Key words: emoji, Internet culture