基于认知神经传播学范式的媒介用户使用体验测量：研究框架与模型建构

doi:10.19722/j.cnki.1008-7729.2021.0009

北京邮电大学学报(社会科学版) ›› 2021, Vol. 23 ›› Issue (4): 1-7.doi: 10.19722/j.cnki.1008-7729.2021.0009

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基于认知神经传播学范式的媒介用户使用体验测量：研究框架与模型建构

梁爽（1992—），女，山东淄博人，博士，讲师

北京邮电大学数字媒体与设计艺术学院，北京100876

收稿日期:2021-01-21 出版日期:2021-08-30 发布日期:2021-09-07
通讯作者: 梁爽（1992—），女，山东淄博人，博士，讲师
作者简介:梁爽（1992—），女，山东淄博人，博士，讲师
基金资助:
中央高校基本科研业务费专项资金资助项目（2020RC19）；北京邮电大学2021年研究生教育教学改革项目重点项目（2021Y043）

Research Framework and Model Construction: Measurement of Media User Experience Based on Cognitive Neurocommunication Paradigm

School of Digital Media & Design Arts, Beijing University of Posts and Telecommunications, Beijing
100876, China

Received:2021-01-21 Online:2021-08-30 Published:2021-09-07

摘要/Abstract

摘要： 近年来，以用户体验为中心考量产品服务和媒介价值成为心理学、认知神经科学、传播学、计算机科学等领域的一项日趋重要的交叉学科研究课题。通过元分析法，对相关研究与理论模型进行厘清与梳理。基于认知神经传播学范式，开展对媒介用户使用体验影响机制的相关研究与分析。旨在构建相关研究框架和理论模型，从逻辑技术层面对移动应用产品的用户体验问题进行系统研究。在“用户中心化”的智能媒介产品时代，结论有一定的指导和创新意义。

关键词: 用户体验, 移动应用, 认知神经传播, 传播效果测量

Abstract: In recent years, measurement of product service and media value centering on user experience has become an increasingly important interdisciplinary topic in the fields of psychology, cognitive neuroscience, communication and computer science. Meta-analysis method is used to clarify related researches and theories, and based on cognitive neurocommunication paradigm, influencing mechanism of media user experience is researched and discussed, with the purpose of constructing related research frame and theoretical model, and systematically researching user experience of mobile application products in the level of logic, which has certain guidance and innovation in the era of user-centered smart media production.

Key words: user experience, mobile application, neurocommunication, communication effect measurement

中图分类号:

G206

梁爽. 基于认知神经传播学范式的媒介用户使用体验测量：研究框架与模型建构[J]. 北京邮电大学学报(社会科学版), 2021, 23(4): 1-7.

LIANG Shuang. Research Framework and Model Construction: Measurement of Media User Experience Based on Cognitive Neurocommunication Paradigm[J]. Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition), 2021, 23(4): 1-7.

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基于认知神经传播学范式的媒介用户使用体验测量：研究框架与模型建构

Research Framework and Model Construction: Measurement of Media User Experience Based on Cognitive Neurocommunication Paradigm

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