关键词: 仓储, 共享, 定价, 博弈

Abstract: In the pricing decision of express logistics storage resource sharing, the credit index of storage enterprises and express distribution efficiency index are introduced into the demand function, and for the four specific scenarios in warehousing resource sharing, four pricing models of basic warehousing service, warehouse distribution integration with non-cooperative game, warehouse distribution integration with cooperative game and sharing platform social welfare maximization are constructed, which can help warehousing enterprises to make the optimal pricing decisions and to select express companies in specific scenarios. The results show that the four game pricing models can improve the revenue of warehousing enterprises and the total revenue of integrated warehouse and distribution services. However, in the scenario of warehouse distribution integration, it is disadvantageous for express delivery enterprises to adopt either cooperative game strategy or non-cooperative game strategy. Sharing platform can better solve this problem. Under the scenario of sharing platform social welfare maximization, both total revenue and participants’ revenue are higher than those of other strategies. The storage resource sharing platform needs to give full play to its pricing suggestion and guidance role, to improve the efficiency of resource allocation.

Key words: warehousing, sharing, pricing, game