关键词: 设计思维, 价值共创, 体验经济, 个性化体验

Abstract: In order to make products meet the needs of users′ personalized experience, designers should guide continuous interaction between enterprises and users in the process of product design, so that enterprises and users can create value for the final product and service together The formulation and development of value co-creation is discussed, and the three elements of ′resource-input′ ′interaction′ and ′value-output′ are analyzed The present situation and development of design thinking is discussed, and the application value of value co-creation in the field of design is explored Based on five stages of design thinking proposed by Stanford University, a value co-creation design model based on this design thinking is proposed Finally, based on the three elements of value co-creation, specific components of resource-input, interaction, and value-output of enterprises and users in the various stages of empathy, definition, creativity, prototype, and testing of design thinking are analyzed, which provide new ideas for the design that meets the needs of users′ personalized experience

Key words: design thinking, value co-creation, experience economy, personalized experience