关键词: 价值链, 价值网, 财务战略, 价值创造路径

Abstract: The transformation from value chain to value network reflects the new development of value creation of Internet enterprises By taking Xiaomi as an example, the synergistic evolution of its financial strategy and business strategy value creation path and value network construction are studied The overall strategies of Xiaomi include mobile interconnected ecosphere, intelligent terminal ecosphere and Internet sharing platform Xiaomi’ s financial strategy and business strategy are highly coordinated with the overall strategies: (1) under mobile interconnected ecosphere, Xiaomi reconstructed its value chain, removed production chain and offline channels, and invested in high value-added R&D process, more economical online channels and loyal customer community; (2) under intelligent terminal ecosphere, Xiaomi integrated industrial chains, and built multi-enterprise ecological chain and the new retailing channel both online and offline; (3) under Internet sharing platform, Xiaomi promoted multi-platform sharing of retailing platform, IoT Developer Platform and cloud platform and so on From the inside value chain to the outside value chain, from the value chain to the value network, the path of value creation of Xiaomi provides reference for other Internet enterprises

Key words: value chain, value network, financial strategy, the path of value creation