关键词: 在线教育平台, 平台功能机制, 教学交互, 价值主张, 以学生为中心

Abstract: The flourishing online learning market is faced with the challenge of homogeneous competition among enterprises and gradual decline of in learners’  continuous learning intention While tThe contemporary learning theory emphasizes the central status of learners and promotes in-depth teaching-learning interaction, but extant work existing research has not yet shed light upon how online learning platforms put such concepts into practice In order to uncover how learners’  value proposition is realized on online learning platforms, this work conducts a singlea case study on a representative online platform named Hujiang is conducted By coding 115 learning reports from learners of Hujiang, this workit is  reveals revealed that learners at Hujiang emphasize both cognitive and emotional value proposition, and that the value proposition results from effective interaction among instructors, learners and contents which are enabled driven by a series of platform functions and mechanisms These findings help researchers and practitioners to understand the behavioral differences of learners in online and offline learning contexts Besides, this work research offers insights on developing better online learning platforms

Key words: online education platform, platform functions and mechanisms, teaching-learning interaction, value proposition, learner-centered