关键词: 移动运营商, 社会零售渠道, 价值评估, 层次分析法

Abstract:

In the era of full-service operation,there has been an obvious trend of homogeneity in the mobile communication business Channels have become an important carrier of service-level competition, among which social retail channel weighs most in the channel tasks of telecom operators This paper selects social retail channel as the research subject,based on the status quo of mobile operators,through the analytic hierarchy process (AHP) method, and builds up a social retail store value assessment system to provide quantifiable and operational standards for the channel management, according to which this paper further proposes program and process recommendations for social retail channel in order to elevate its value and efficiency

Key words: mobile operators, social retail channel, value assessment, analytic hierarchy process