企业大学战略定位决策研究——以中国移动大学为例

北京邮电大学学报(社会科学版) ›› 2013, Vol. 15 ›› Issue (1): 97-103.

企业大学战略定位决策研究——以中国移动大学为例

（1北京邮电大学经济管理学院, 北京100876；2北京邮电大学信息与通信工程学院，北京100876）

出版日期:2013-02-28 发布日期:2023-03-27

Research on Strategic Positioning Decision of Corporate University#br# ——In Case of China Mobile Corporate University

(1 School of Economics and Management, Beijing University of Posts and Telecommunications,
Beijing 100876, China；2 School of Information and Communication Engineering, Beijing University
of Posts and Telecommunications, Beijing 100876, China)

Online:2013-02-28 Published:2023-03-27

摘要/Abstract

摘要：

企业大学从出现之日至今一直存在许多争议，根本原因就在于其战略定位会随着诸多因素影响而产生差别，这就需要企业大学在发展过程中对其战略定位进行动态决策分析。本文对前人研究结果进行整理，提出企业大学战略定位动态决策矩阵，结合中国移动现阶段发展特点、内外部环境状况，对其企业大学战略定位进行了示例分析。

关键词: 企业大学, 战略定位, 动态决策, 中国移动企业大学

Abstract:

The corporate university has been suffering from much controversy since its appearance, and the fundamental reason for this situation is that the strategic positioning of corporate university is affected by a great number of factors different from each other Therefore, it is required that corporate university should make a dynamic decision analysis towards its strategic positioning during its development This paper sorted out the results of previous studies and proposed a dynamic decision matrix on corporate university’s strategic positioning What’s more, combined with the current stage of development and the status of the internal and external environmental condition of China Mobile, this paper also analyzed the strategic positioning of China Mobile Corporate University as a case

Key words: corporate university, strategic positioning, dynamic decision, China Mobile Corporate University

中图分类号:

G726

郭龙飞, 陈霞, 吕廷杰. 企业大学战略定位决策研究——以中国移动大学为例[J]. 北京邮电大学学报(社会科学版), 2013, 15(1): 97-103.

GUO Long-fei, CHEN Xia, LV Ting-jie. Research on Strategic Positioning Decision of Corporate University#br# ——In Case of China Mobile Corporate University[J]. Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition), 2013, 15(1): 97-103.