北京邮电大学学报(社科版) ›› 2017, Vol. 19 ›› Issue (5): 8-12.

• 网络文化 • 上一篇    下一篇

网络表情包的兴起与发展趋势探析

  

  1. 北京邮电大学 数字媒体与设计艺术学院,北京100876
  • 收稿日期:2017-07-24 出版日期:2017-10-31
  • 基金资助:
    北京邮电大学社科课题(2013-2014BS05);国家社科课题(14BXW044)

Rising and Developing of Emoji#br#

  1. School of Digital Media and Design Arts, Beijing University of Posts and Telecommunications,
    Beijing 100876, China
  • Received:2017-07-24 Online:2017-10-31

摘要: 网络表情包作为人际交往的非言语符号日益活跃,成为一种新兴的网络文化现象。本文运用行业观察和理论思辨的方法,从传播内容、传播主体和传播技术三个角度出发,分析了网络表情包兴起的主要原因,总结概括了网络表情包在五个方面的发展特征及趋势,分别为精神上的狂欢化和戏谑化,题材上的热点化和新奇化,形式上的图文化和动态化,生产上的细分化和自制化及市场上的平台化和产业化的特征及趋势。

关键词: 网络表情包, 网络文化

Abstract: Emoji, as a kind of nonverbal sign of online communication, has become increasingly active and been a new  internet cultural phenomenon The rising reason of emoji is analyzed from three aspects - content, subject and technology, with the methods of industrial observation and theoretical analysis Then emoji′s characteristics and developing trends are summarized in five aspects, including the carnivalization and jocosity in spirit, the hot topic and defamiliarization in material, dynamism and image-text in form, segmentation and self-made mode in production and platformization and industrialization in marketing

Key words: emoji, Internet culture

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