JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM ›› 2018, Vol. 20 ›› Issue (6): 1-8.doi: 10.19722/j.cnki.1008-7729.2018.0221

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Framework and Strategy of Media Communication of City Image#br# ——Focusing on Host City Tokyo of 2020 Olympic Games


  1. School of Humanities, Beijing University of Posts and Telecommunications, Beijing 100876, China
  • Received:2018-09-06 Online:2018-12-30

Abstract: Japan is a country that attaches importance to the media dissemination of the image of the country and its cities In order to prepare for the 2020 Summer Olympics and Paralympics, Tokyo is trying to spread the image of the host city to the world through media communication The framework and strategy of urban media promotion in Tokyo is analyzed based on the theories of media communication Through the analysis, it is known that first of all, the Tokyo Metropolitan Government has promoted the image of 'cultural city' and positioned the city's functions At the same time, it has combined the 'Cool Japan' strategy proposed by the Japanese government to create an urban image element resource pool Secondly, the media communication of Tokyo's urban image has made three highly efficient, accurate and comprehensive publicity campaigns through the global media events, the news reports, and the dissemination of film and television works

Key words: city image research, media communication, 2020 Tokyo Olympic Games, 'Cool Japan' strategy

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