[1] |
SCHMITTLEIN D C, MORRISON D G, COLOMBO R. Counting your customers: who are they and what will they do next?[J] Management Science, 1987, 33(1): 1-24.
|
[2] |
DWYER F R. Customer lifetime valuation to support marketing decision making[J].Journal of Direct Marketing, 1997, 11(4): 6-13.
|
[3] |
BERGER P D, NASR N I. Customer lifetime value: marketing models and applications[J].Journal of Interactive Marketing, 1998, 12(1): 17-30.
|
[4] |
RUST R T, LEMON K N, ZEITHAML V A. Return on marketing: using customer equity to focus marketing strategy[J].Journal of Marketing, 2004, 68(1): 109-127.
|
[5] |
MALTHOUSE E C, BLATTBERG R C. Can we predict customer lifetime value? [J].Journal of Interactive Marketing, 2005, 19(1): 2-16.
|
[6] |
SCHMITTLEIN D C, PETERSON R A. Customer base analysis: an industrial purchase process application[J].Marketing Science, 1994, 13(1): 41-67.
|
[7] |
VENKATESAN R, KUMAR V.A customer lifetime value framework for customer selection and resource allocation strategy[J].Journal of Marketing, 2004, 68(4): 106-125.
|
[8] |
FADER P S, HARDIE B G S, LEE K L. RFM and CLV: using iso-value curves for customer base analysis[J].Journal of Marketing Research, 2005, 42(4): 415-430.
|
[9] |
FADER P S, HARDIE B G S,LOK L K. “Counting your customers” the easy way: an alternative to the Pareto/NBD model[J].Marketing Science, 2005, 24(2): 275-284.
|
[10] |
MZOUGHIA M B, BORLE S, LIMAM M. A MCMC approach for modeling customer lifetime behavior using the COM-Poisson distribution[J].Applied Stochastic Models in Business and Industry, 2018, 34(2): 113-127.
|
[11] |
OSKARSDOTTIR M,BAESENS B,VANTHIENEN J. Profit-based model selection for customer retention using individual customer lifetime values[J].Big Data, 2018, 6(1): 53-65.
|
[12] |
GLADY N, BAESENS B, CROUX C. A modified Pareto/NBD approach for predicting customer lifetime value[J].Expert Systems with Applications, 2009, 36(2): 2062-2071.
|
[13] |
戴俊良,刘承水. 基于客户价值的客户序位评价研究[J].中国管理科学,2007, 15(3): 123-129.
|
[14] |
MZOUGHIA M B, LIMAM M. An improved customer lifetime value model based on Markov chain[J].Applied Stochastic Models in Business and Industry, 2015, 31(4): 528-535.
|
[15] |
陈云, 张会荣, 朱萍.基于生存分析的客户生命周期价值建模[J].统计与决策, 2011(12):160-163.
|
[16] |
陈明亮. 客户全生命周期利润预测方法的研究[J].科研管理, 2003, 24(4): 103-110.
|
[17] |
YAN C, SUN H T, LIU W, et al. An integrated method based on hesitant fuzzy theory and RFM model to insurance customers segmentation and lifetime value determination[J].Journal of Intelligent & Fuzzy Systems, 2018, 35(2): 159-169.
|
[18] |
CHENG C J, CHIU S W, CHENG C B, et al. Customer lifetime value prediction by a Markov chain based data mining model: application to an auto repair and maintenance company in Taiwan[J].Scientia Iranica, 2012, 19(3): 849-855.
|
[19] |
CHAN S L. A model for predicting customer value from perspectives of product attractiveness and marketing strategy[J].Expert Systems with Applications, 2010, 37(2): 1207-1215.
|
[20] |
EKINCI Y, LENGIN F, URAY N, et al. Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model[J].European Journal of Operational Research, 2014, 237(1): 278-288.
|
[21] |
KIM S Y, JUNG T S, SUH E H, et al. Customer segmentation and strategy development based on customer lifetime value: a case study[J].Expert Systems with Applications, 2006, 31(1): 101-107.
|
[22] |
VANDERVELD A, PANDEY A, HAN A, et al. An engagement-based customer lifetime value system for e-commerce[C]// Proceedings of the 22nd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Denver:ACM, 2016.
|
[23] |
CHAMBERLAIN B P, CARDOSO A, LIU CH, et al. Customer lifetime value prediction using embeddings[C]//Proceedings of the 23rd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining,Halifax:ACM, 2017.
|
[24] |
WENG C H, HUANG C K. Knowledge acquisition of association rules from the customer-lifetime-value perspective[J].Kybernetes, 2018, 47(3): 441-457.
|
[25] |
赵晓煜,黄小原, 孙福权. 基于 RFM 分析的促销组合策略优化模型[J].中国管理科学,2005, 13(1): 60-64.
|
[26] |
FADER P S, HARDIE B G S, HUANG C Y. A note on deriving the Pareto/NBD model and related expressions[EB/OL].(2005-11-05)[2020-03-01].http://www.brucehardie.com/notes/009/pareto_nbd_derivations_2005-11-05.pdf.
|