Abstract: Based on the three-level theory of emotional design, design elements of the picture book are disassembled, and the emotional design model of the picture book is constructed to describe how design elements of the picture book transmit information through the emotional design. The cover shape, color, layout, material, text expression, narrative expression and other elements of the picture book pass its information to readers reflection layer of perception and awaken readers emotions, through visual sense, tactile sense and other instinct layers of sensory perception and page-turning, reading and other operation in behavioral layers. By extracting the emotional factor library for factor analysis, an evaluation index system for the emotional design of picture books is proposed, including design quality, story communication, emotional awakening, etc.

Key words: picture book, emotional design, design evaluation