Abstract:  Based on the analysis of the problems encountered during the current innovation and entrepreneurship education reform, the feasibility of integrating the multi-specialty well-rounded talent cultivation model into the innovation and entrepreneurship education reform in universities is discussed, and the construction of the benchmark course of “Multi-specialty Integration and Collaborative Innovation Technology” is introduced. In terms of course faculty organization, teaching focus and learning mode, the course breaks through the traditional teaching model and integrates marketing management with science and technology to break down specialty barriers. Through the reform of the innovation and entrepreneurship curriculum, students can broaden their knowledge, improve practical abilities, and students innovative thinking and entrepreneurial abilities can be cultivated, and the teaching concept of “integration of industry and education” will be realized.

Key words: innovation and entrepreneurship education reform, multi-specialty well-rounded talent cultivation model, marketing management