Abstract: Exploring the motivations and laws of the transformation of integrated outlets will help postal enterprises to accurately identify the key directions of resource allocation and evaluate the efficiency of allocation during the transformation process Aiming at the problems of insufficient promotion of postal integrated outlet transformation and in-depth operation concepts, a model of influencing factors of postal integrated outlets transformation is proposed based on theories such as business leadership model and service profit chain, and system dynamics research methods The model takes outlet capacity, transformation motivation and efficiency as the main research objects, clarifies the influencing path of outlet transformation, and summarizes core elements that affect outlet transformation Take the Z post office in a province as an example to verify the effectiveness of the model and carry out sensitivity analysis of influencing factors. The results show that factors such as organizational culture, marketing team building, customer management and employee service level are more important influencing factors in the outlet transformation.

Key words:  postal operation, postal outlet, outlet transformation, channel transformation, system dynamics