Abstract: With the development of artificial intelligence and big data, algorithmic recommendation has become a new variable affecting the shaping of university students’  values. Therefore, it is necessary to optimize the ecology of algorithms to create a clear space; master the characteristics of algorithms to get out of the information cocoon; innovate the education mode to build an interactive platform; adhere to the discourse position, take the initiative to regulate the algorithms’  “technique”, and harness the “algorithms” with the mainstream value orientation.

Key words: algorithmic recommendation, ideological and political education in universities, mainstream values