Market Strategies for Platform Provider in Early Stage of NFC Payment #br#
in Twosided Market

JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM ›› 2016, Vol. 18 ›› Issue (1): 59-65.

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Market Strategies for Platform Provider in Early Stage of NFC Payment #br# in Twosided Market

1School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing
100876, China；2School of Economics and Management, Chongqing University of Posts and
Telecommunications, Chongqing 400065, China

Received:2015-10-22 Online:2016-02-28

Abstract

Abstract:

Based on the mobile operators’ planning and construction of NFC payment market in recent years, with a large scale of existing customers, and in order to put forward the practical marketing strategies for the early stage of development of the mobile payment market, the critical acceptance level of 50% is quantified for a stablydeveloping market, and relationships among demand elasticity, price and acceptance in twosided market and selfenhancement of the market under stable state are analyzed The preferred order of subsidy in adoption cost and price on both sides is listed When subsidization is required, the consumers should normally be subsidized At last, practical suggestions for mobile operators are proposed in order to provide theoretical basis for their project planning

Key words: mobile operators； market strategies, twosided market, NFC, mobile payment

CLC Number:

YAO Yuan. Market Strategies for Platform Provider in Early Stage of NFC Payment #br# in Twosided Market[J]. JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM, 2016, 18(1): 59-65.

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Market Strategies for Platform Provider in Early Stage of NFC Payment #br# in Twosided Market

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