Current Issue

2016, Vol. 18 No. 1 Published:28 February 2016

Analysis of Social Mentality and Gender Awareness#br# ——Taking the Buzzword Nǚ Hàn Zi as an Example

LI Zhenxiao， LU Zhihong

2016, 18 (1): 1-7.

Abstract ( 292 ) PDF (0 KB)( 248 )

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The wide spread of neologisms or network catchwords often reflects the current situation in people’s speech social interactions and social mentality A questionnaire is designed on the buzzword nǚ hàn zi and the survey is done online in 2014 and 2015 respectively, with an interval of 12 months in between It aims to analyze social mentality and gender awareness of the general public from five variables, which are age, gender, social identity, educational background and region through data analysis of the respondents’ attitudes toward nǚ hàn zi and their aesthetical features The research shows that people have a general understanding of nǚ hàn zi, and they think there are more positive traits of human nature than negative traits reflected from nǚ hàn zi Through further analysis, especially on the group of different genders and social identities, it shows that there are positive changes in social mentality and gender awareness of the general public

Ethnographic Research on Digital Media Practices Abroad: #br# Context, Aggregation and Everyday Life

YANG Man， PENG Yuxin, WANG Yujia

2016, 18 (1): 8-13.

Abstract ( 248 ) PDF (0 KB)( 258 )

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 Digital media research abroad under ethnographic approach is very rich  Focused issue and research trends are discussed from the practical perspective The study finds the contents of the field can be summarized as the following three areas: digital media practice situation, linking and aggregation in digital media practice as well as digital media practice in everyday life The study suggests that hot points shown in digital media research abroad under the ethnographic studies path can give a reference to the Chinese digital media research

Associations Between Different Classifications of Library Circulation Data

RU Wen1,2， XIN Zhanhong1

2016, 18 (1): 14-19.

Abstract ( 254 ) PDF (0 KB)( 284 )

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How the library classifies and arranges books to facilitate readers’ search is of great significance to constructing a readeroriented library On the basis of analyzing data mining techniques based on association rules, combined with RFID application in the National Library of China(NLC), a method of applying Apriori association rules to classify and analyze library circulation data is discussed In order to remedy the defections of Apriori association method, two solutions are applied for optimizing purpose and the optimized algorithm is presented and explained in detail By using the historical circulation records gathered from the Library Integration System of NLC, empirical study of the algorithm is made with java program languages and finally the result analysis is given Study shows that the readers of NLC more like to borrow literature, history and technology books, and the appropriate adjustment of the position of these books will bring greater convenience to readers

Exploration on the Validity of Arbitration Agreement of Disputes without Foreign #br# Elements Submitted to Overseas Arbitration

ZHANG Jian

2016, 18 (1): 20-25.

Abstract ( 421 ) PDF (0 KB)( 234 )

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In recent years, the cases of overseas arbitration submitted by some domestic enterprises have been concerned as The Supreme People’s Court has given an explicit judicial attitude, and the core legal issue involves how to evaluate the validity of the arbitration clause in the disputes Existing international treaties and domestic legislation do not provide the positive provisions while in a typical case in our country, the court holds negative position with the referee basis of abstract concepts such as judicial sovereignty and public policy Reflections on the current practice, on the one hand, the applicable standards of “foreign elements” should be emphasized; on the other hand, it is necessary to reflect on these issues involving foreign investment enterprises

Legal Interpretation in the Area of International Law: Obedience and Generation

WU Di

2016, 18 (1): 26-33.

Abstract ( 371 ) PDF (0 KB)( 1352 )

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The relationship between obedience and generation is a key question in the subject of legal interpretation In the area of international law, the obedience and generative practice of legal interpretation get some profound influence from the general rule of legal interpretation and the special condition of international law From hermeneutic and linguistic perspectives, it is found that these two form an integral part Furthermore, the balance between obedience and generation in legal interpretation of international law is decided by the function of international law and also plays a key role in it

Controversial Issues Regarding Juridical Determination for Crime of #br# Infringement on Personal Information of Citizens#br# ——Comments on Article 17 of the Amendment (IX) to the Criminal Law #br# of the People’s Republic of China

WEI Yaohan

2016, 18 (1): 34-39.

Abstract ( 288 ) PDF (0 KB)( 238 )

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The revision for the crime of infringement on personal information of citizens in the Amendment (IX) to the Criminal Law of the People’s Republic of China has brought judicial controversies In accordance with juridical practices, this article puts forward thresholds to determine what citizens’ personal information refers to, for instance, information subject relevance and distinction, and different angles to measure a “serious circumstance” of the crime so as to offer references to scholars in theoretical research and judicial determination

Construction Path of Mobile Ecommerce Ecosystem

ZHANG Xiaheng

2016, 18 (1): 40-44.

Abstract ( 262 ) PDF (0 KB)( 226 )

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Under the development of the mobile Internet, mobile devices and mobile technology, ecommerce shows the trend of mobile ecommerce In order to deal with the development of mobile ecommerce, based on the theory of ecosystem, business ecosystem and ecommerce ecosystem, the mobile ecommerce is researched with the case study of JD Company Through the theoretical analysis and case study, the definition of the mobile ecommerce ecosystem is put forward and the measures and suggestions for the development of the mobile ecommerce are given

Connotation of Internet Business Ecosystem

CHEN Jiancong，YANG Xu

2016, 18 (1): 45-52.

Abstract ( 289 ) PDF (0 KB)( 1116 )

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In the “Internet plus” era, the Internet industry have drawn more attention as well as the development pattern and competition situation of enterprises Business ecosystem, the unconventional angle of viewing enterprise’s competition and industry development, is emphasized, with the summary and induction of the domestic and foreign related research The outline and framework of the Internet business ecosystem is clarified, and then the Internet business ecosystem is defined from the perspective of internal and external relationships of enterprises With the exploration of the connotation of Internet business ecosystem, eight basic characteristics of the system from three levels are summarized Furthermore, the system is evaluated based on the dimensions of innovation, integrity and richness, and the evolution trend of the Internet business ecosystem is described, to promote the development of theory and practice

Traditional Telecom Operators’ Intensive Operation Mechanism #br# of Internet Data Center Service

XIE Jianhui

2016, 18 (1): 53-58.

Abstract ( 253 ) PDF (0 KB)( 243 )

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Data center service is a kind of network concept and IT service model which is generated with the development of Internet Though telecom operators have the advantages of operating the huge network, its decentralized business operation mode and the business management has been proved to be the obstacle The mechanism crux is explored in the data center service, and through constructing a model of analyzing the efficiencies of telecom operators’ inner parts, it is found that taking the price subsidy strategy to obtain the usage right of resources can help telecom operators to efficiently operate data center services Then the paper makes an evidencebased analysis and gives some suggestions to telecom operators

Market Strategies for Platform Provider in Early Stage of NFC Payment #br# in Twosided Market

YAO Yuan

2016, 18 (1): 59-65.

Abstract ( 277 ) PDF (0 KB)( 240 )

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Based on the mobile operators’ planning and construction of NFC payment market in recent years, with a large scale of existing customers, and in order to put forward the practical marketing strategies for the early stage of development of the mobile payment market, the critical acceptance level of 50% is quantified for a stablydeveloping market, and relationships among demand elasticity, price and acceptance in twosided market and selfenhancement of the market under stable state are analyzed The preferred order of subsidy in adoption cost and price on both sides is listed When subsidization is required, the consumers should normally be subsidized At last, practical suggestions for mobile operators are proposed in order to provide theoretical basis for their project planning

Sector Rotation Phenomenon Based on Association Rules

PENG Hui， LIU Xinyu

2016, 18 (1): 66-71.

Abstract ( 271 ) PDF (0 KB)( 255 )

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In order to accurately grasp the sector rotation rules of China’s stock market, the sector rotation phenomenon is explored by using the Aprior algorithm of association rules, to get strong association rules among stock exchange data from daily, weekly and monthly time dimensionsThe investment strategy based on the association rules has clearly outperformed the market levelThe association rules can help investors to find industry rules and investment opportunities, carry out the industry portfolio allocation and avoid market risks

Relationship Between Information Disclosure Quality and Cost of Equity Capital

ZHOU Huiqin， ZHU Yana

2016, 18 (1): 72-77.

Abstract ( 273 ) PDF (0 KB)( 237 )

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In the technologyintensive age, in order to deal with more and more important enterprise’s financial information disclosure, Shenzhen Stock Exchange takes information disclosure rating as the evaluation of information disclosure degree Related data from the year of 2009 to 2012 is selected in Shenzhen Stock Exchange and by using PEG index to estimate the cost of equity capital, the relationship between the information disclosure quality and cost of equity capital has been explored through theoretical analysis and empirical test Results show that if market risk, company size, profitability, asset turnover and other factors are controlled, the variable of information disclosure quality rating can reduce the cost of equity capital At last, based on the research conclusion, some suggestions are put forward from both macro and micro economics

Regional Differences and Spatial Convergence of Innovation Efficiency #br# of China’s Hightech Industry#br# ——Based on Shared Inputs Twostage DEA

XU Xia

2016, 18 (1): 78-86.

Abstract ( 264 ) PDF (0 KB)( 256 )

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 Technical innovation process is divided into technical development stage and technical transformation stage in this paper By using the shared inputs twostage DEA  model, the technical development efficiency, the technical transformation efficiency and the overall innovation efficiency of the hightech industry in China’s provinces from the year of 2000 to 2013 are measured and their spatial convergence trends are also tested The result shows the differences among provinces are obvious The technical development efficiency in the less developed provinces is obviously higher than the overall innovation efficiency and the technical transformation efficiency is lower than the overall innovation efficiency while the result is opposite in the developed provinces The technical development efficiency, the technical transformation efficiency and the overall innovation efficiency in the central region show obvious convergence trend Although the technical development efficiency and the technical transformation efficiency of the eastern region show convergence, the level of significance is low The technical development efficiency, the technical transformation efficiency and the overall innovation efficiency in the western region, even in the whole China, don’t form a convergence trend The above conclusions imply that the central government should consider the characteristics of high technology industry in different regions and provinces to take different supporting policies; and the local government should combine with their own situation, and take targeted incentives in different stages of technical innovation in hightech industry

Relationship Between Leadership Style and Prohibitive Voice: #br# Under Contexts of Performance Improving

GUO Xiao

2016, 18 (1): 87-94.

Abstract ( 299 ) PDF (0 KB)( 262 )

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 Prohibitive voice is the different view proposed from subordinates to superiors There are many antecedent variables to influence prohibitive voice Based on leadership theory,  the influence of three leadership styles on the willingness of prohibitive voice is empirically examined Firstly, prohibitive voice will indeed have a positive impact on business performance More negative or modified opinions can improve the prescientific decisionmaking It is also found that transactional and transformational leadership styles are conducive to encouraging subordinates to make prohibitive voice, and the effect of the former is larger However, the paternalistic leadership style is not conducive to encouraging subordinates to make prohibitive voice Conclusion shows that the lack of prohibitive voice will bring a fake prosperity, and the decline in business performance will ultimately affect individual’s interests Therefore, rational leaders should abandon the leadership logic of “focus on formality, surface harmony”, and should construct the leadership model of “management system comes first, supplemented by interpersonal relationship” Rational subordinates should also respect the superiors, and continue to make the prohibitive voice In this way, performance improvement will be the positive feedback to promote transactional and transformational leadership styles

Empirical Study on Individualized Teaching in a Large Class of College English

LI Ping

2016, 18 (1): 95-100.

Abstract ( 274 ) PDF (0 KB)( 224 )

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An individualized teaching model is explored in a college English class of over 50 students who have little experience of autonomous learning On the basis of both social needs and the students’ learning needs, assignments were individualized according to their learning styles Results showed that their scores improved after a term: the total, reading and vocabulary scores exceeded those of the control group which they had been lower than, with reading and vocabulary having a significant difference (p<005); 982% approved of this teaching model and affirmed the supportive role of the teacher The paper concludes with success recipes and improvement tips for this model and offers suggestions on popularizing this experience

Empirical Study on Intercultural Communicative Competence of Ethnic Students #br# from Xinjiang in Preparatory Education

XIA Zengyan, TUO Ya

2016, 18 (1): 101-106.

Abstract ( 258 ) PDF (0 KB)( 230 )

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In order to improve language teaching for the special learning group ethnic preparatory undergraduates from Xinjiang, a questionnaire survey is done on the intercultural communicative competence (ICC) of 220 ethnic students from Xinjiang in the School of Ethnic Education in Beijing University of Posts and Telecommunications The results show that in the nine factors composing the students’ intercultural communicative competence, Chinese linguistic ability is relatively strong, and it is followed in order by those of social language ability, intercultural attitude, intercultural awareness, communicative strategy, intercultural knowledge, discourse ability and intercultural skills while English linguistic ability is the weakest The correlation coefficient analysis reveals that most intercultural abilities are positively correlated, and only English linguistic ability and intercultural skills are negatively correlated The partial correlation analysis indicates that communicative strategy and intercultural knowledge have a positive correlation

Comprehensive Practice Mode of Digital Media Major#br# ——Application and Fusion of Technical Means in Art Making

JIA Yunpeng，GUO Ning

2016, 18 (1): 107-112.

Abstract ( 260 ) PDF (0 KB)( 234 )

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 On account of the disconnection between theory teaching and practice of digital media major in our country, the comprehensive practice mode is proposed The mode connects theoretical knowledge and artistic practice in the way of course project and reaches good effect In the comprehensive practice mode, reasonable team building is very important, and students can get the effective methods of putting technical means into art making through practice, thought collisions and experience accumulation in teamwork It is helpful to train applied and compound talents of digital media major

Review of China’s Smart Toy Research#br# ——Based on Chinese Literature from 2002 to 2014

ZHOU Yan1, LI Qing1,2

2016, 18 (1): 113-120.

Abstract ( 266 ) PDF (0 KB)( 242 )

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 In order to accurately understand the research status and problems of smart toy in China, adopting the content analysis method, a literature review of a total of 45 papers on smart toy published in China National Knowledge Infrastructure (CNKI) from 2002 to 2014 is constructed, from the aspects of the number of publications, research contents and authors’ institutions and so on The results show that there are many problems in the present research on smart toy such as lowlevel, multirepetition, and less innovation On this basis, in further research, we should pay more attention to the cooperation of various fields, improve the level and quality of theory, and emphasize more on educational application of smart toy