Abstract:

The wisdom behind the invention of “The Medium is the Message” can be leveraged with “I think, therefore I am”, because they per se contains considerably subversive messages In other words, messages do not necessarily mean verbal information and language semiotics is not its sole carrier Information on TV, computers and the Internet shall not be identified with language message, while they can all deliver much information An important reflection of this change is the decline of typography and the start of image era The 21st century is witnessing an era of sensational amusement, on which no previous experience can be referred to

Key words: media, information, amusement, image