Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) ›› 2014, Vol. 16 ›› Issue (5): 1-8.

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Usefulness of Online Review from the Perspective of Product Designing

  

  1. 1 China Mobile Group Beijing Company Limited,Beijing 100007, China;2 School of Economics
    and Management, Beijing University of Posts and Telecommunications, Beijing 100876, China
  • Received:2014-04-23 Online:2014-10-30 Published:2023-03-27

Abstract:

Comments based on the microblogging platform have become not only a factor influencing people’s shopping behaviors, but also useful references to designers for their product improvement However, the great volume of online comments has made the designers difficult to obtain useful information to improve products directly from the users The purpose of this study is to establish a model to analyze the contribution of users on the microblogging platform, and to efficiently pick out important suggestions to product improvement Besides, this study has fundamentally theoretical and practical implications in the fields of product design and online comments

Key words: usefulness analysis, microblogging, online comment, advertisement removing

CLC Number: