Current Issue

2014, Vol. 16 No. 5 Published:30 October 2014

Usefulness of Online Review from the Perspective of Product Designing

HE Zi-lin1， CHEN Man-yi2，QI Jia-yin2

2014, 16 (5): 1-8.

Abstract ( 1940 ) PDF (0 KB)( 281 )

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Comments based on the microblogging platform have become not only a factor influencing people’s shopping behaviors, but also useful references to designers for their product improvement However, the great volume of online comments has made the designers difficult to obtain useful information to improve products directly from the users The purpose of this study is to establish a model to analyze the contribution of users on the microblogging platform, and to efficiently pick out important suggestions to product improvement Besides, this study has fundamentally theoretical and practical implications in the fields of product design and online comments

Possibility Analysis of Cyberspace as a Public Sphere in Contemporary China

ZHANG Zhong

2014, 16 (5): 9-15.

Abstract ( 996 ) PDF (0 KB)( 210 )

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Since Habermas put forward the concept of the public sphere, it has become an important theoretical framework used to research China’s society by Chinese and western scholars Although the limitation of historical conditions in which the public sphere formed can be transcended when using this concept, its core connotation, that is, four formation conditions of the public sphere cannot be neglected It must be based on the civil society, have a certain amount of the public who are concerned about the general interests, form some critical public opinions, and have public media and public places According to this standard, when this concept is used to analyze the cyberspace in contemporary China, it can be concluded that cyberspace is not a public sphere in the full sense, but a “quasi-public sphere” There is still a long way to go from the “quasi-public sphere” to the public sphere, and the process will promote the democratization process in China’s socialist politics and the construction of civil society

Why Social Mentality in Cybersociety Is Possible

YU Jian-hua

2014, 16 (5): 16-21.

Abstract ( 1261 ) PDF (0 KB)( 224 )

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The topic that social mentality in cybersociety is possible contains three aspects: why the existence of social mentality in cybersociety is possible, why the cognition of social mentality in cybersociety is possible and why the value of social mentality in cybersociety is possible That why the existence of social mentality in cybersociety is possible is the premise of this topic, that why the cognition of social mentality in cybersociety is possible is the core of this topic, and that why the value of social mentality in cybersociety is possible is the objective of this topic The analysis shows that the existence of social mentality in cybersociety is real, and it can be understood in practice by some technical means and has great significance to the development of cybersociety

Challenges and Impact of Network Finance on Traditional Finance

HUANG Yu-ping

2014, 16 (5): 22-26.

Abstract ( 1030 ) PDF (0 KB)( 209 )

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The development of the Internet economy has broadened the scope of the enterprise financial management, and improved the instantaneity of financial accounting, which gives a challenge to the traditional financial management The research is centered on the analysis of strengths and weaknesses of the old and the new financial management methods, the status and influence of the network financial in today’s enterprises, the challenges of network finance to the traditional finance, and the future direction of the financial development It is concluded that the network financial management model is the inevitable requirement for corporate management raised by the new situation, and it will drive the companies’ overall business management level and improve their core competitiveness

A ″Speedstar Record″ of Ci Studies
——A Primary Research of Ci Studies in Network

WAN Liu

2014, 16 (5): 27-32.

Abstract ( 1027 ) PDF (0 KB)( 221 )

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Ci studies in network is a kind of new theory developed in the Internet time Characteristics and differences from traditional Ci studies are revealed by means of classification and analysis of original Ci theories in the Internet from three levels: the way of discourse, aesthetic purpose and academic personality The way of discourse of Ci studies in network is very interactive, its aesthetic purpose is affectionate and concise, and its academic personality refers to traditional Ci studies but is different Traditional studies and Internet studies should complement each other perfectly and realize the beneficial interaction to bring traditional Ci studies new life

Legal Issue of Environmental Protection in International Investment Agreements
——Taking North American Free Trade Agreement as an Example

WANG Xiao-wen

2014, 16 (5): 33-39.

Abstract ( 984 ) PDF (0 KB)( 220 )

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Based on the environmental rules in Chapter 11 of North American Free Trade Agreement (NAFTA) and combined with two typical cases, the way to settle down the conflict between international investment and environmental protection worldwide in recent times is explored The results show that the signing of NAFTA is deemed as a landmark in environmental protection, which tries to balance the conflict between international investment and environmental protection, however in practice, NAFTA fails to coordinate this conflict effectively, and the aim of environmental protection of a host country also fails to achieve Finally, the reason why this happened is analyzed? According to the results, advice to our government when it signs the foreign investment agreement with other countries in the future is given, so that China can learn some experience from NAFTA when dealing with the conflict between the investment and domestic environmental protection

Burden of Proof on Commodity in Good Condition Element in Right to Regret

WU Heng

2014, 16 (5): 40-46.

Abstract ( 889 ) PDF (0 KB)( 227 )

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For the objective burden of proof on commodity in good condition element in right to regret, there is no definite conclusion based on the analysis of the continental law system and Anglo-American legal system’s theory Because of the collision between the conclusions of existing law’ theoretical basis and the legislative purpose of Consumer’s Interest Protection Law, this analysis conclusion is improper The operators ought to shoulder that objective burden of proof from the perspective of the purpose of right to regret and the economics of the law As for the subjective burden of proof, the participants of proving activity should cooperate actively and at the same time take advantage of anscheinbeweis, spoliation of evidence, and the transferring of the concrete objective burden of proof to impel the proving activity to move along a sine wave Due to the operators’ various reasons to refute consumers’ right to regret, it is necessary to analyze the proving activities concretely

Business Model of Combined Peer to Peer Lending Loan Platform and Online Shopping

HAN Tian-ming1,2, MENG Yan-hua2

2014, 16 (5): 47-52.

Abstract ( 1507 ) PDF (0 KB)( 211 )

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Peer to peer (P2P) lending is an emerging Internet financial business By comparing the typical three kinds of operation mode, it is found that P2P lending has deviated from its original sense, that is, person to person credit mode Meanwhile, referring to the success of YuEbao and Ali micro-credit, a new business model which combines P2P lending platform with online shopping platform is explored This business model has so many advantages, such as low transaction costs, high income rate, wide-ranging service, clear business framework, low legal risk and so on, which will create a win-win situation for the participants

Impacts of Electronic Word-of-Mouth and Value Co-creation on Purchase Intention

LI Jia, XU Da, CHEN Xia, LV Ting-jie

2014, 16 (5): 53-62.

Abstract ( 1838 ) PDF (0 KB)( 230 )

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The theories in trust and value co-creation are used to analyze how electronic word-of-mouth (eWOM) affects purchase intention in social network sites (SNSs) First of all, the research results of trust, value co-creation, and eWOM in the previous studies are summarized, from which, the key factors are identified Further, the social communication framework is used to build an integrative model to explain how these factors interact with each other The analysis provides an empirical ground for future research on the relationship between value co-creation and purchase intention within the SNS environment Practitioners can also gain a deeper understanding on SNS-based customer relationship management


Comparative Study of Radio Spectrum Management Modes

PENG Ruo-hong， WANG Mei-mei

2014, 16 (5): 63-70.

Abstract ( 1051 ) PDF (0 KB)( 207 )

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With the extensive use of radio technology and the popularity of radio business, the demand for the radio frequency resources is increasing The method of effectively managing the radio spectrum to reduce the contradiction of spectrum supply and demand is becoming the focus of many administration departments Firstly, spectrum management policies in foreign countries are introduced, and a comparative analysis of two radio spectrum management modes, that is, the administrative mechanism and the market mechanism is made Secondly, on the basis of theory of public goods, the spectrum is categorized and the management features of each category are illustrated Finally, some pieces of advice are put forward to promote the spectrum management in China based on the analysis of the current management situation in China and foreign spectrum management experience for reference

Situation and Reform Trend of Radio Station Call Sign System Management

DAI Hui-ling，YANG Miao，LI Wei

2014, 16 (5): 71-76.

Abstract ( 992 ) PDF (0 KB)( 218 )

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The wide use of radio technology has given rise to a series of new radio station call sign system management problems The key elements of radio station call sign system are discussed, and the problems of radio station call sign system management work existing in China are clarified from analyzing radio station call sign system management policies in the typical countries and regions On this basis, a new management mode of radio station call sign system is proposed, which includes establishing management chain, completing laws and regulations, enhancing management platform and strengthening supervision scheme This new management mode will improve the management of our country’s radio station call sign system

Comparative Study of Developing Situation of Cloud Computing Industry
in China and Abroad

CHEN Yang

2014, 16 (5): 77-83.

Abstract ( 1362 ) PDF (0 KB)( 225 )

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The situation of the cloud computing industry in China and abroad is multi-dimensionally compared from the development strategy, the policy environment, the technology product and enterprise as well as the application through literature review and field research The development experience of the foreign cloud computing industry is summarized, the existing problems of the cloud computing industry in China is analyzed, and policy recommendations are proposed to promote the development and the application of the cloud computing industry

Transformation Process of China’s Electronic Information Manufacturing
——A Survey from Patents Granted to Its Natives

GAO Xi-rong，KE Jun

2014, 16 (5): 84-93.

Abstract ( 961 ) PDF (0 KB)( 216 )

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The evolution of Chinese electronic information manufacturing and its branches from imitation to innovation is analyzed by using the patents granted to natives in international patent classification (IPC) system from 1987 to 2012 It is shown that two substantial improvements in the innovative level of Chinese electronic information manufacturing happened in 2003 and 2008 respectively, through which the industry has taken the first place in the country and achieved a preliminary innovation transformation In its four branches, the basic electrical components sub-industry is the innovative leader and the telecom technology sub-industry is the innovative driver But the independent research and development capability of China’s electronic information manufacturing in key technologies and core components still falls behind the developed regions of the world, and the road for the industry to complete its innovation transformation is still very long

Challenges of SaaS Adoption by Large-scale Enterprises in China

ZHU Han-yu1,2，LV Ting-jie1

2014, 16 (5): 94-98.

Abstract ( 966 ) PDF (0 KB)( 199 )

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Based on the analysis framework of outsourcing service of information technology, the problems and challenges for adopting software as a service (SaaS) by large-scale enterprises are discussed from the aspects of group decision and management, performance evaluation and supervision, the choice of public cloud or private cloud, contract period and risk and relation management through interviews This research will help the large-scale enterprises to better understand the challenges and difficulties in SaaS adoption and provide relevant suggestions accordingly

Influencing Factors of Students’ Professional Commitment under the
Background of Career Choice

SUN Hai-rong

2014, 16 (5): 99-104.

Abstract ( 1432 ) PDF (0 KB)( 218 )

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Professional commitment, as a student’s psychological contract, reflects the students’ psychological identification and willing to make efforts to achieve it The level of professional commitment not only affects the students’ professional learning and capacity elevating, but also affects their career choices The survey has found that the implementation of professional commitment is not optimistic among college students, and more than thirty percent of graduates in consecutive three years have problems in their professional commitments Further study has found that blindness of major choice and lack of professional practice are the main external factors causing the problem, and systematic deficiency of vocational teaching and teachers’ low practice ability are the main internal factors Based on the above research findings, educational suggestion is put forward

Network Case Teaching Mode Based on Cloud Platform

HU Tao，ZHUANG Xing-hua，LV Ting-jie

2014, 16 (5): 105-109.

Abstract ( 1161 ) PDF (0 KB)( 221 )

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Through comparing the advantages and disadvantages between traditional case teaching and network case teaching, a shared case teaching platform mode based on web 20 platform architecture is proposed, and the establishment of interactive sharing case base of cloud service platform, interactive sharing platform to support case teaching, the implementation of O2O learning interactive pattern are expounded How to build a three-dimensional teaching environment based on teaching materials and display platform to realize case teaching resources sharing is also researched, and the three-level review modes and examples to explore the network case teaching practice are put forward to improve the quality of case teaching

Reform Practice of Course Teaching in Information Technology Basing on Graduate
Education Level of Ethnic Minorities

ZHANG Hu, CHEN Xi, WANG Xue-yan, GUO Zhi-gang

2014, 16 (5): 110-116.

Abstract ( 1095 ) PDF (0 KB)( 226 )

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High-level backbone talents of ethnic minorities are the important driving force in China’s western development strategy, and information technology is the powerful guarantee of their performance of ability The shortcomings of previous information technology course teaching are summarized Based on these shortcomings and the characteristics of students, “application-oriented and demand-based” curriculum reform idea is put forward According to the research on the students’ information technology and their needs, as well as the teaching requirements of higher education, innovative reforms have been carried out on course content setting, teaching modes, teaching methods and evaluation methods, and especially the model-driven task-based teaching and student group management should be promoted Good results have been achieved in teaching practice