Construction Path of Mobile Ecommerce Ecosystem

JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM ›› 2016, Vol. 18 ›› Issue (1): 40-44.

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Construction Path of Mobile Ecommerce Ecosystem

College of Economics and Management, Chang’an University, Xi’an 710064, China

Received:2015-10-06 Online:2016-02-28

Abstract

Abstract:

Under the development of the mobile Internet, mobile devices and mobile technology, ecommerce shows the trend of mobile ecommerce In order to deal with the development of mobile ecommerce, based on the theory of ecosystem, business ecosystem and ecommerce ecosystem, the mobile ecommerce is researched with the case study of JD Company Through the theoretical analysis and case study, the definition of the mobile ecommerce ecosystem is put forward and the measures and suggestions for the development of the mobile ecommerce are given

Key words: mobile ecommerce, ecosystem, mobile ecommerce ecosystem, payment

CLC Number:

F71336

ZHANG Xiaheng. Construction Path of Mobile Ecommerce Ecosystem[J]. JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM, 2016, 18(1): 40-44.

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Construction Path of Mobile Ecommerce Ecosystem

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