Current Issue

2009, Vol. 11 No. 2 Published:30 April 2009

信息社会
Analysisandcountermeasuresofdigitaldivide

ZOU Sheng

2009, 11 (2): 1-7.

Abstract ( 2512 ) PDF (0 KB)( 77 )

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This article first studies digital divide as well as its influence, by putting emphasis on the digital divide between China’s development in city and countryside and that of developed countries Following that, by method of the IDI analysis issued by ITU, it analyzes the advancement level of China’s informatization and digital divide between domestic cities and the countryside Finally, the reasons for the emergence of digital divide are explored and countermeasures are proposed


EmpiricalstudyonChina’sregionalinformationgap

ZHANG Bin


2009, 11 (2): 8-13.

Abstract ( 2479 ) PDF (0 KB)( 82 )

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Regarding the measuring of regional information gap in China, by method of analytic hierarchy process (AHP), this article analyzes 4 aspects of the 10 indicators, such as network access, the use of network capacity, the content of network applications and network external environment in China’s 15 provinces and cities From information and communication technology (ICT) level composite index in China’s provinces and the information gap composite index, an empirical research is conducted on the regional information gap in China The results show that China’s regional information gap is obvious The study method can vertically and horizontally compare China’s regional information gap, which can evaluate the success and failure of past ICT development policy and instruct future work


信息产业监管
TheUSvideomarketintransition——MigrationofpaidvideocontenttotheInternet

Richard D Taylor

2009, 11 (2): 14-22.

Abstract ( 2605 ) PDF (0 KB)( 69 )

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This article outlines the current situation of the US cable industry/paid video programming industry and some of the significant issues and challenges it faces, looks ahead at the future of the video marketplace, presents a strategic vision of the video/broadband marketplace of the future, and returns to the present to suggest policies and specific legislative and regulatory actions that will help us move toward an open, non-discriminatory ubiquitous broadband network in the shortest practicable amount of time


StudyonthepatternoflegislativeregulationoftheInternet

LIU Yi1, LI Chang-xi2

2009, 11 (2): 23-28.

Abstract ( 2494 ) PDF (0 KB)( 71 )

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On the basis of research on the impact of social relationships caused by the Internet, the article analyses different types of legal relationships caused by the Internet and its ways of legislative regulationThen it summarizes the characteristics and deficiencies of China’s Internet laws Meanwhile, compared with the characteristics of systems of the Internet laws of other countries in the world, the article considers that we should speed up legislation on civil laws and criminal laws related to the Internet, and adjust social relationships caused by Internet with synthetic legal measures


Legislativeregulationonconvergenceofthreenetworks

HU Dan

2009, 11 (2): 29-32.

Abstract ( 2186 ) PDF (0 KB)( 76 )

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This article, from the definition prescribed in law, investigates the convergence of three networks (C3N), namely, telecommunications network, CATV network and computer network Following that the slow growth of C3N is analyzed within the current law frame Finally, proposals for legislation and regulation system are put forward to enhance advancement of C3N


通信管理
SuccessfulfactorsanddevelopmentopportunityofbroadbandInternetservicefromtheperspectiveofJapanandKorea

LIAO Chun-Hsiung, FAN Huei-Yuan, TSAI Wen-Ru

2009, 11 (2): 33-40.

Abstract ( 2990 ) PDF (0 KB)( 77 )

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This research explores the key factors of successful mobile Internet implementation in Japanese and South Korean markets The results show that personalized contents of broadband mobile services increases consumer’s willingness to use the services In addition, strong government policies contribute to the deployment and dissemination of broadband mobile Internet, while preferential tariff attracts consumers to convert into 3G and raises willingness to use broadband mobile services Finally, our results provide 3G and WiMAX operators some suggestions regarding successful implementation of broadband mobile Internet

ImpactsofSMSservicefailureonbrandtrust

LIU Dan1, LI Ying2


2009, 11 (2): 41-46.

Abstract ( 2670 ) PDF (0 KB)( 96 )

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This article designs 4 short message service (SMS) service failure scenarios and takes 175 college student subscribers as survey samples, to explore the relationship between SMS service failure and band trust The results prove the previous hypothesis, and spam text messages have the most negative effects on brand trust


InfluencesofcustomerperceivedvaluesonChineseconsumerbehaviors——ResearchonmobilephonemrketinShanghai

PAN Yu1, GAO Li2,WANG Fang-hua3

2009, 11 (2): 46-51.

Abstract ( 3147 ) PDF (0 KB)( 63 )

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This research aims to investigate the influences of customer perceived values on Chinese consumer behaviors The empirical research has been conducted in the context of mobile phone markets in Shanghai On the basis of large scale questionnaire survey, through exploratory and confirmatory factor analyses, the measurement scale of customer perceived values are created and validated The relationship of customer perceived values and Chinese consumer behaviors is tested in the structural equation model and the influences of all the factors of customer perceived values on Chinese consumer behaviors are discussed in details Based on the research results, the author proposes a new market segmentation method from the perspective of customer perceived values aiming to help marketers design and position their products, and develop and implement their marketing strategies more effectively


Themodelandapplicationonvalueclassofoperators’VIPcostumer

CAO Qing-yuan,YIN Tao


2009, 11 (2): 52-55.

Abstract ( 2393 ) PDF (0 KB)( 81 )

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The very important person （VIP） of telecommunications industry is of a relatively small number but profitable part of gold customers Operators of fixed telecom network with VIP customers in China have a long operating history, rich in primitive accumulation However, their traditional marketing methods in today’s increasingly fierce competition and rising momentum of customer demand, are gradually failing to meet the needs of domestic market, also behind the international advanced telecommunications enterprises As the telecom industry a public service-oriented businesses with a range of economic and homogenization of the product characteristics, different telecom strategies have become the preferred ones for the telecom enterprises And based on the customer consumption and related areas of the overall industry, the customer value segmentation of VIP is the basis of marketing strategy, as well as one of marketing elements This paper will discuss suitable strategies for different characteristics of VIP, including channel marketing, service marketing, product / business marketing, and integrated marketing approaches


Researchofbusinessmodelsinthe3Gera

ZHANG Zhi-jun, LV Ting-jie

2009, 11 (2): 57-62.

Abstract ( 2293 ) PDF (0 KB)( 80 )

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3G refers to the third generation of telecommunications standards and technology for mobile networking 3G networks enable network operators to offer users a wider range of more advanced services while achieving greater network capacity through improved spectral efficiency These services include wide-area wireless voice telephony, video calls, and broadband wireless data, all in a mobile environment At present, restructuring brought by 3G of the telecommunication industry helps form a new era in the telecommunication industry in China, called 3G era Knowledge of this new era may facilitate setting up effective business models Based on analysis of the new 3G technology and environment, this article presents a strategic guide to the business model design, and provides some interesting samples for further study


Setupofevaluationsystemoftelecomoperators’technicalinnovation

WU Ya-juan, XIE Xue-mei, LV Ting-jie

2009, 11 (2): 63-67.

Abstract ( 3055 ) PDF (0 KB)( 88 )

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By collecting considerable technical innovation cases, this research is conducted on the operation of telecom enterprises as well as interviews with experts in the field of telecom Based on these, a relative comprehensive evaluation system of technical innovation effect is established Also, in this study, hierarchy analysis is employed to identify the weight of each index in the system, which has laid foundation for future applications


Onthestatus,problemsanddevelopmentoffinancialtransformationoftelecommunicationenterprises——Empiricalstudybasedonquestionnaire

HE Ying,CAO Yu-ying

2009, 11 (2): 68-76.

Abstract ( 2547 ) PDF (0 KB)( 86 )

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This article analyzes the status, problems and development of financial transformation of telecommunication enterprises by method of empirical questionnaire Based on the survey and analysis, the development trend and way are proposed in this article


教育研究
Constructingworld-classresearchuniversityinthedomesticuniversitiesoftechnology——TakeBUPTasaninstance

GENG Jian， ZHANG Dong-mei

2009, 11 (2): 77-81.

Abstract ( 2710 ) PDF (0 KB)( 76 )

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This article studies the characteristics of world-class research universities, and then points out the gaps between BUPT and them Based on these, proposals for constructing BUPT into a world-class research university are put forward


Analysisofthenationalconceptioneducationofethnicminoritieshigh-levelbackbonetalent——TakeSchoolofEthnicEducationofBUPTasanexample

Temuerbagen


2009, 11 (2): 82-86.

Abstract ( 2479 ) PDF (0 KB)( 75 )

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In order to improve the effectiveness of the national conception education of Marxism, and adhere to the principle of integrating theory with practice, with the aid of school education and daily teaching management method, the author adopts the real diagnosis research technique to carry on the inquisition about the national conception education of the basic knowledge trainees The research has proved that the education of ethnic minorities’ conception can not only improve the basic knowledge trainees’ ideological and political quality, enrich humanistic knowledge and enhance cultivation of the humanities, but also implement the party’s national policy and solve the national problem


教育研究
SelectionandconstructionoftextbookforbilingualteachingofDigitalSignalProcessing

YIN Xiao-li

2009, 11 (2): 87-90.

Abstract ( 2311 ) PDF (0 KB)( 69 )

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The problems of construction and using of textbooks for bilingual teaching are explored and some suggestions have been proposed based on the bilingual teaching practice in BUPT


Analysisofonteachers’qualitytraininginnetworkeducation

WANG Rui-e, WANG Xiao-jun

2009, 11 (2): 91-96.

Abstract ( 3070 ) PDF (0 KB)( 78 )

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In order to analyze the influencing factors of the development of the school of Network Education, this article analyzes teachers’qualifications necessarily required in two aspects Based on the analysis, the article further puts forward the necessity of training the teachers of School of Network Education Meanwhile, also the training course is depicted in detail Finally, the importance of ability development after the training is analyzed according to the Training Performance Management Theory, and five policies for improving performance of teachers’ training are proposed


Researchonsoftwareengineeringpracticebasedonmulti-agent

ZHANG Lin


2009, 11 (2): 97-100.

Abstract ( 2501 ) PDF (0 KB)( 75 )

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According to the characteristics of multi-agent system ,such as autonomy, sociality, reactivity and initativeness, to solve problem in software engineering practice , this article puts software engineering practice model based on mobile agent server（SEPM） model and explains all entities and their coordination system. This is also applied in practice teaching.


TheInquiry-learning-orienteddesignforEnglishteaching

ZHANG She-ru


2009, 11 (2): 101-105.

Abstract ( 2156 ) PDF (0 KB)( 77 )

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Based on the features of Inquiry-learning and by the contrasting, exprimenting and qualitative research method, this text explores the desgins for English class teaching, stirring students’enthusiasm for active learning, and project learning The purpose is to deconstruct the traditional teacher-oriented model, and to constitute the students-oriented and teacher-guiding model so that students’ potential can be tapped and put into full play


法学辨析
Separationofpowersandchecksandbalances:onthepoilticalattributeofAmericanSupremeCourt’sjudicialpower

ZHANG Jie

2009, 11 (2): 106-110.

Abstract ( 2568 ) PDF (0 KB)( 75 )

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Any kind of judicial power is an allocation of institution within a certain political frame In this sense, the judicial power has its political attribute The United States of America is a typical country based on separation of powers Judiciary is one of the important power branches in American Society This article reveals the political attribute of American Supreme Court’s judicial power through two typical cases It also analyses the causes of judicial politics connecting with the system of separation of powers, the election process of Federal Court’s judges and other political elements American judiciary cannot detach itself from the political system within the sensitive political model of pluralism