北京邮电大学学报(社会科学版) ›› 2013, Vol. 15 ›› Issue (1): 91-96.

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价值共创研究综述与展望

  

  1. (1北京邮电大学 经济管理学院,北京100876;2德州学院 经济管理系,山东 德州253023)
  • 出版日期:2013-02-28 发布日期:2023-03-27

Research on Value Co-Creation: Literature Review and Future Prospect

  1. (1School of Economics and Management,Beijing University of Posts and Telecommunications,
    Beijing 100876,China;2Department of Economics and Management,Dezhou University,
    Dezhou 253023,China)
  • Online:2013-02-28 Published:2023-03-27

摘要:

价值共创理论打破了传统企业创造价值理论,成为营销学界一个新的研究领域。本文通过对国内外学术界“价值共创”的研究文献进行梳理,阐述了国内外学者对价值共创概念的几种理解,分别从生产领域和消费领域介绍了国内外学者价值共创理论的研究成果,最后提出未来的研究趋势和展望。

关键词: 价值创造, 价值共创, 价值共同生产

Abstract:

Value co-creation theory has broken the traditional value creation theory which believes the enterprises create value, so the value co-creation theory has become a new research field The paper refers to the domestic and foreign research on value co-creation, summarizes several opinions on the concept of value co-creation, introduces the domestic and foreign research results from the fields of production and consumption and finally puts forward the future research trends and prospect

Key words: value creation, value co-creation, value co-production

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